Starbucks First NFT Collection Sold Under 20 Minutes

Starbucks 2,000 NFT Stamps sold out under 20 minutes

[{"selector":"#anim-99c390b0-ad9e-48a7-a9ab-f7c4164fd956","keyframes":{"transform":["translate3d(-229.72982%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-41901f5a-3c9a-4869-afe3-688a60a92d9e","keyframes":{"transform":["rotateZ(-180deg)","rotateZ(0deg)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] March 10, 2023 By: Ramsha Naushad

Starbucks Odyssey Releases ‘The Siren Collection,’ Its First Limited-Edition NFT Drop on the Polygon blockchain.

[{"selector":"#anim-99fea586-62b0-4ef9-bb16-eb4b6312b671","keyframes":{"transform":["translate3d(115.51156%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5662f264-0f0f-46f8-8ea3-51330247e5dd","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-95279583-594c-4e7c-836e-40279e069821","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-7293927b-c044-48f7-9ee3-0e45792cb32e","keyframes":{"transform":["translate3d(96.57534%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b955c335-e92a-4a43-bb4d-17b539fed710","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-04c98ccc-c7a4-40c8-b892-654e7c75aa1d","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

The 2,000-item “Siren Collection” features a version of the company’s iconic Siren, with the stamps priced at $100.

[{"selector":"#anim-e4e73ee5-2c3f-4332-a5bd-93723e8f9bda","keyframes":{"transform":["translate3d(117.70491%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5e3bceb6-161c-4e47-8fe2-f717b8943238","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-90e96225-c169-4cdf-ad95-5b96e27ee567","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-f7ad788e-23e8-401f-b9da-403577801845","keyframes":{"transform":["translate3d(100.00000%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-70565057-192a-47d5-a17c-2f28f0220de3","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a8d20983-be8b-4a2f-ade2-fa122bb32bfb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Members of Starbucks Odyssey were able to buy two stamps each starting at 12 p.m. ET, and could pay by credit card or by connecting their MetaMask wallet.

[{"selector":"#anim-144cbeb7-0fde-4771-805a-3bcb94873054","keyframes":{"transform":["translate3d(109.37501%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-5304fc4e-8ee4-4926-8604-9f36cab65d0d","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-87338e2f-989f-4726-a34b-362fbd6d5048","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9c5e22a3-ede4-4fad-8391-91ec7336ae11","keyframes":{"transform":["translate3d(-97.48859%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3ca5beb8-f3fa-45fb-99f4-7cd92f1569f6","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dea7e7df-66cd-481d-959d-987c13555e50","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

Upon launch, members of the Starbucks Odyssey Discord group complained of problems accessing the site and error messages, with the site seemingly overwhelmed by traffic.

[{"selector":"#anim-3ba9a144-69db-492e-b966-26da6a711e77","keyframes":{"opacity":[1,1]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"both"}] [{"selector":"#anim-b971ad87-758f-4061-8d45-e39b060b38c2","keyframes":{"transform":["scale(3)","scale(1)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.3,0,.55,1)","fill":"forwards"}] [{"selector":"#anim-99718973-248e-4b6f-a82a-8f0b5e9f8505","keyframes":{"transform":["translate3d(-100%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-bce0a768-9e62-4643-b531-87f06bf9d7d0","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e87ed170-ec5a-4149-9979-f0965cc61a4c","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4ade3d3e-fe8c-422a-9c50-57ab7b6badb3","keyframes":{"transform":["translate3d(121.21212%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d429b510-09d1-4591-bcaa-b421364d1c29","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-927d23a5-f9a6-4593-96ad-ca67f532d792","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

The collection sold out in 18 minutes and secondary sales quickly soared. As of this update, the floor price for a Siren Stamp has already passed $550.

[{"selector":"#anim-bd53d2e9-c73e-4043-b2f7-bab29b87f28a","keyframes":{"transform":["translate3d(114.33121%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4cee03bb-4b2c-4e49-962f-08d5bced944c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4668af8a-888d-40a5-a19b-d8108ca32901","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-c9fd3d2b-347b-46ac-ada1-4d672668b2a2","keyframes":{"transform":["translate3d(-97.9452%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b9ed7656-a3ea-4b91-832c-f0512505be99","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd6360af-f375-4a18-aac1-e20b5db6e41e","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}]

[{"selector":"#anim-5058b088-2b64-4e5e-946d-d69391302fe0","keyframes":{"transform":["translate3d(-93.11065%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-de5feefe-6782-4da1-a8ca-26a55e9c5f58","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e4ba47b4-bb39-4b3c-8d4b-e16a070564bb","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-4ca7f204-527e-4847-a666-db847933f91d","keyframes":{"transform":["translate3d(123.48755%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-349d63c9-5944-4f55-ab18-4b46e19b675c","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-3abf1cdc-9968-444b-ba63-3f4b472d0fae","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] NFT Stamps are already available in the Nifty Gateway secondary market, with the floor price “Holiday Cheer Edition 1 Stamp” hitting $1,398, with $170,636 in trading volume.

Andy Sack, co-founder and co-CEO of Forum3, calls Odyssey a "next-generation loyalty platform" aimed at building a brand relationship between customers and Starbucks.

[{"selector":"#anim-fa222302-74c7-49a6-b97c-565450889040","keyframes":{"transform":["translate3d(387.70478%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.2, 0, .8, 1)","fill":"both"}] [{"selector":"#anim-2c8e78ca-2d4e-4dde-a037-77cc4c2c1f67","keyframes":{"transform":["rotateZ(180deg)","rotateZ(0deg)"]},"delay":0,"duration":2000,"easing":"cubic-bezier(.2, 0, .5, 1)","fill":"forwards"}] [{"selector":"#anim-2bd1f1c9-954e-4f44-b9f9-13be925d6d21","keyframes":{"transform":["translate3d(115.85760%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8a8f2be2-7cf4-4233-900b-4388cbb34c07","keyframes":{"opacity":[0,1]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c86cdbc2-8b21-4443-88a6-cb21cdd8579f","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":1000,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] [{"selector":"#anim-9bb263d6-94a2-4bbb-af80-2ba74ef91acc","keyframes":{"transform":["translate3d(-97.03196%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8746ac6d-1be7-48ff-b92e-c0bf023c77bd","keyframes":{"opacity":[0,1]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1cb51eec-059b-411c-b670-9b2718d4cca3","keyframes":{"transform":["scale(0.15)","scale(1)"]},"delay":0,"duration":600,"easing":"cubic-bezier(0.4, 0.4, 0.0, 1)","fill":"forwards"}] More crypto stories...