September 12, 2022
Starbucks announced a new NFT-based loyalty program built on Polygon's proof-of-stake network.
The new program will allow access to immersive coffee experiences from unique merchandise and artist collaborations to invitations to exclusive events.
Customers can join the waitlist for a chance to be the first to receive access to the Starbucks Odyssey experience.
Starbucks Odyssey will launch later this year.
Building Starbucks Odyssey using technology that aligns with our sustainability aspirations and commitments is a top priority, Ryan Butz, vp of loyalty, strategy and marketing for Starbucks said.
Starbucks has already established itself in Web3 with various NFT and metaverse trademarks applications.
Starbucks has already established itself in Web3 with various NFT and metaverse trademarks applications.