June 3, 2022
American musician The Weeknd announced his crypto sponsored world tour “After Hours Till Dawn.”
According to the announcement, this will be the first global concert tour to integrate Web 3.0 technology.
Binance will also offer an exclusive tour-based NFT collection.
The crypto exchange promised to donate $2 million to XO Humanitarian Fund, which is administered by World Food Program USA.
The Weeknd said that he was impressed by Binance’s focus on users and innovative edge.
Binance Co-Founder Yi He said,: “We are excited to be an exclusive crypto partner of The Weeknd’s tour.”
This tour will give fans and people the ability to interact with crypto in a new avenue, Yi He added.