Metaverse Fashion, A New Trend

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On December 15, Warner Music Group announced a partnership with DRESSX, a digital fashion brand.

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DRESSX will dress up the company’s recording artists in metaverse fashions.

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Daria shapovalova, co-founder of DRESSX said that digital merch and swag from musicians will definitely be a part of the digital wardrobes of fans.

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Daria added that the mission of their company is to build a digital wardrobe for every person in the world.

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According to a Warner Music Group press release, 3D and AR pieces can be worn on metaverse platform partners, including Snapchat and Instagram.

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Also, the deal will enable artists to unlock new revenue streams, while creating additional outlets for fans to showcase their fandom across multiple digital worlds.

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DRESSX was launched in August 2020 and its goal is to replace physical clothing purchased for social media content purposes with digital clothing.

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