What's Unique About Binance's 'Crypto' Perfume?

Image Credit: Crypto News Mar 08, 2024 By: Bhumi Shrivastava

Binance's Unique Approach

[{"selector":"#anim-88faafca-6815-4b3e-9bd5-1ce32297adfe","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-78fca252-b0b1-4e8f-9cee-e2b24c6b894e","keyframes":{"transform":["translate3d(-114.95328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-adc39c6f-cbe2-4d09-acbd-aa3a77d1aaca","keyframes":{"opacity":[0,1]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6b996d1-8b33-4e95-9dc5-36ffe471f5bc","keyframes":{"transform":["translate3d(-114.95328%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4efbdbdb-4443-4a54-ad61-35cbcf6eb0ba","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4ab37181-a979-47a0-b0b7-ff4a2f92f187","keyframes":{"transform":["translate3d(-95.35452%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-6fa3eadb-0787-4f92-8a5c-2fe8c3f15656","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-10b5a13c-ea2a-4fdf-a000-2588c5abe48e","keyframes":{"transform":["translate3d(-154.2735%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Binance, a top cryptocurrency exchange, introduces a special perfume named 'Crypto' to attract more women to the crypto wo rld. Image Credit: The Cryptonomist

Empowering Women

[{"selector":"#anim-993ab87d-0c2e-41fa-8f6f-61705abaac2a","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f708ff0d-a5b3-4e6b-86df-a99757c102f3","keyframes":{"transform":["translate3d(-114.81482%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2ff1e5e1-35a5-4e99-8ac4-bb9d3d4c80b2","keyframes":{"opacity":[0,1]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8aca4c46-e46a-44f5-bcf1-57e5a5c2e664","keyframes":{"transform":["translate3d(-115.28663%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-66ae3fb7-fe99-4603-8e67-f978758d93fa","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8611dbf0-55bb-4d6b-95cf-4e07030279e8","keyframes":{"transform":["translate3d(-95.81281%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-93f47c76-1e16-4a2f-9011-b050b748c32d","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e5633ddd-7e82-4d9b-9ce7-41a6a82b5f89","keyframes":{"transform":["translate3d(-175%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Through this perfume, Binance aims to encourage women to explore opportunities in the male-dominated crypto sector. Image Credit: Kinsmc24

Special Incentives

[{"selector":"#anim-b650fa26-8f39-42db-a509-63111e00e589","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-4de36324-0169-4471-a13a-6ceac0a8bb05","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9f08e7c0-b54a-49ff-ba76-599fb396ffca","keyframes":{"opacity":[0,1]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a7999146-1c54-4765-99ed-41ddc6160b69","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-a5e4e22b-b326-4d52-9e3d-da019c6d4604","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-1d5733e0-6ada-46f7-80cf-87be1722a312","keyframes":{"transform":["translate3d(-172.03791%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-905b7cbb-0296-4999-a2fa-168d01ed8110","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-76d63020-1e11-4c11-a9b3-3c619b40dbec","keyframes":{"transform":["translate3d(-89.69555%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The exchange offers $25 in Tether token vouchers to the first 5,000 women who complete a beginner crypto course. Image Credit: Fliptronics

Not for Sale

[{"selector":"#anim-fc33a72c-b6fb-498e-9d8f-e2a7552e7519","keyframes":{"opacity":[0,1]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-410e9899-fde3-4a3a-87eb-6c0358a61147","keyframes":{"transform":["translate3d(-115.2381%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-c0f55405-a1ef-4148-af68-cb5b6aebf1c8","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-be4b8fe2-0de7-4976-9be9-bbee7e15b0f1","keyframes":{"transform":["translate3d(-116.32654%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-276beeb1-d098-40fe-b9e4-32f940772abc","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-65003d2f-a156-417e-9e00-d63685fc4b22","keyframes":{"transform":["translate3d(-83.44086%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-8d3db705-405c-4bdb-a50d-4c739cc13367","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-71976b0a-f000-455d-8b7b-206bf34c3b0d","keyframes":{"transform":["translate3d(-185.1282%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Although not for sale, the 'Crypto' perfume can be sampled at pop-up stands in Bahrain. Image Credit: coinStates

Starting Conversations

[{"selector":"#anim-ca0cfdbb-786a-437e-957b-756bea4727a1","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-20424d85-8703-4f57-9bee-e9b22de693b8","keyframes":{"transform":["translate3d(-114.45784%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-53c28d7c-918d-43fc-94e7-10413c99d70c","keyframes":{"opacity":[0,1]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f2da3b7b-0706-45e3-b937-883890589c47","keyframes":{"transform":["translate3d(-115.18988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-39c6f470-f164-492f-b7fb-215dd876bfed","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-2abe7e2b-9c77-42fd-aa9d-e8084aef6510","keyframes":{"transform":["translate3d(-91.93548%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-691e84f1-4dff-4d2d-87c6-d04c37541701","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f25914b1-65d0-4450-8fde-7892830457ad","keyframes":{"transform":["translate3d(-141.08528%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Binance sets up stalls in public places to spark discussions on bridging the gender gap in the crypto industry. Image Credit: Gadgets360

Message of Inclusivity

[{"selector":"#anim-da6719f5-9e24-40c3-9a41-aaadc93d5381","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d4d09187-d177-4134-acf6-ef3cd20ab62f","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-57a35f72-7cb3-4ed5-a3a9-a133b77aca4b","keyframes":{"opacity":[0,1]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-19c7ee5f-c049-432d-aae4-559bc1ed021d","keyframes":{"transform":["translate3d(-114.77988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-9ba4004c-cc75-4206-b4b1-581137647ac2","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-f61503ed-74a0-45b1-b3bc-9529952d36e9","keyframes":{"transform":["translate3d(-94.16059%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-dd75b917-a9b2-4cba-b733-af7595a1400c","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-e860891c-8e35-4c5f-8716-14af59182159","keyframes":{"transform":["translate3d(-152.52102%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] Binance's CMO sees the perfume as a message to women, signaling their crucial role in the crypto revolution. Image Credit: Binance

Luxurious Fusion

[{"selector":"#anim-4313c700-5983-4aa3-bc18-674d18929282","keyframes":{"opacity":[0,1]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-69dac59c-5eea-4cc2-95c2-c6a5587b55ef","keyframes":{"transform":["translate3d(-94.16059%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":500,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-45077abe-1c16-48d4-94ae-da78c2261398","keyframes":{"opacity":[0,1]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-248ca041-8b21-4648-849a-10c7a83ccd85","keyframes":{"transform":["translate3d(-114.77988%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":300,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-b5f2a201-b2bb-4420-bffc-fa0ece927232","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-761c3e4d-01ee-48d4-a357-427d39a5511f","keyframes":{"transform":["translate3d(-115.09434%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-533d65b5-8cc5-458d-90b0-a1cbe2ecb0db","keyframes":{"opacity":[0,1]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] [{"selector":"#anim-d6fd6d8a-aa14-4dbc-8aea-aba4670f268b","keyframes":{"transform":["translate3d(-152.52102%, 0px, 0)","translate3d(0px, 0px, 0)"]},"delay":0,"duration":800,"easing":"cubic-bezier(0.2, 0.6, 0.0, 1)","fill":"both"}] The perfume boasts exotic ingredients and blends, including elements inspired by crypto culture like HODL and YOLO. Image Credit: Storm Gain

[{"selector":"#anim-82d217bf-6c6b-4a82-97d2-3fd4769d1632","keyframes":{"transform":["scale(1)","scale(1.5)","scale(0.95)","scale(1)"],"offset":[0,0.33,0.66,1]},"delay":0,"duration":1450,"easing":"ease-in-out","fill":"both","iterations":1}] Next: Why BAYC's NFT floor price declining during ETH spike? See more