Who really created the Coinbase Superbowl ads?

Feb 23, 2022

Armstrong called out on Twitter

The Coinbase ad, which aired during the Superbowl last week, appears to be causing quite a stir on social media in light of new information on its origins.

Brian Armstrong, CEO of Coinbase, praised his company's internal team for their work on the ad, said:

"one of the original ideas [for the ad] we had included putting a QR code at the end. They finally agreed, and it turned out great — our team did an amazing job pulling this off last minute."

Kristen Cavallo, CEO of advertising firm The Martin Agency, claimed it was actually their agency that inspired the ad, saying:

"It was actually inspired by presentations our agency showed your team on 8/18 (pages 19–24) and 10/7 (pages 11–18) with ad concepts for the Super Bowl with floating QR codes on a blank screen."

Kate Rouch, chief marketing officer at Coinbase, presented another version of the story, saying:

"Multiple agencies — including The Martin Agency — pitched us ideas that included QR codes for several different campaigns. However, none of our partners' ideas were conceptually what we were looking for and remained on the cutting room floor."