Why Are Crypto Firms Spending Billions On Sports Advertising?

Crypto companies have spent more than $2 billion on sports advertising.

According to the Bloomberg report, crypto companies have spent more than $2.4 billion on sports advertising around the world in the last 18 months

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Chelsea football team recently signed a $23 million deal with the cryptocurrency platform WhaleFin to display the company’s logo.

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All major sports leagues, including The NBA, Major League Baseball, Formula 1, all have crypto sponsors.

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Coinbase Global earlier struck agreements with the National Basketball Association and top star Kevin Durant.

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In March 2021, Kalifowitz scored the sport’s first crypto deal through a multi-year pact with Aston Martin.

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Dallas Cowboys, FC Barcelona, Golden State Warriors, Manchester United, and New York Yankees all have crypto sponsors.

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Four crypto companies had spent $7 million at this year’s Super Bowl event for 30 seconds on air.

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