YouTube envisions ‘Unbelievable Potential’  in Web3 & NFTs

Feb 11, 2022

Image source: vox

The Chief Product Officer, Neal Mohan unfolds a weblog submit with the firm's upcoming plans for brand new merchandise. And possible options in 2022 referring to Web3, blockchain and NFTs.

YouTube is exploring NFT integrations in order to give new ways for creators to connect with fans and develop additional revenue streams.

Mohan highlighted Web3 tech and NFTs as a potential solution.  He stated that blockchain and NFTs can allow creators to build deeper relationships with their fans. Together, they’ll be able to collaborate on new projects and make money in ways not previously possible.

YouTube announcing any plans for NFTs is brave in the present context, given the multiple public backlash in the past following NFT announcements from companies like Discord, Ubisoft, and Team17.

NFTs or blockchain integrations on YouTube: Mohan highlighted that few verifiable way for fans to own unique videos, photos, art, and even experiences from their favorite creators could be a compelling prospect. 

Some of the new features planned for YouTube creators   -Channel Guidelines (sorted comments for livestreams) -Super Chats for YouTube Shorts