WhiteBIT Enters U.S. Market, Unveils High-Impact Times Square Campaign

WhiteBIT, the largest European crypto exchange by traffic, today announced its official launch in the United States, establishing WhiteBIT US as an independent entity designed to scale and operate locally across the country.

WhiteBIT US has already obtained its operational licenses and is taking steps to expand its nationwide presence, aiming to serve users in all 50 states, reinforcing its commitment to complete transparency and compliance-driven growth.

WhiteBIT’s entry to the U.S. market brings robust compliance, industry-leading security, and competitive fees, along with profitable earn products that have become a signature feature.

“Our decision to launch in the U.S. is driven not by expansion alone, but by the country’s proactive approach to cryptocurrency and its strong policy of attracting technology companies,” Volodymyr Nosov, Founder and CEO of WhiteBIT, President of W Group, said. 

“The U.S. is focused on growing the industry and strengthening its leadership in blockchain innovation. We are here to contribute to this growth with secure infrastructure, trusted technology, and a long-term commitment to the market,” he added.

U.S. Leadership, and New Jobs with Full Products at Launch

As part of its long-term rollout strategy, WhiteBIT US has assembled a seasoned team of U.S.-based executives and established its headquarters in New York, supported by satellite offices nationwide. 

This expanded presence strengthens operational execution and positions the company to scale rapidly in key U.S. jurisdictions.

WhiteBIT also has a global team of over 1,300 professionals, contributing to the growth of the global blockchain ecosystem. WhiteBIT US plans to create additional jobs in the United States and bring on specialized local talent.

Starting today, U.S. users who complete full KYC verification will gain access to:

• Spot Trading
• Instant Exchange
• On/Off Ramp Services

WhiteBIT US plans to further expand U.S. offerings with fiat integration, KYB (corporate onboarding), and institutional services, including custody and liquidity solutions.

Times Square Debut with European-Level Security for U.S. Users

This year, WhiteBIT marked its 7th anniversary, having grown from a single exchange into the global fintech ecosystem W Group, serving 35 million users worldwide. 

W Group brings together eight companies under its umbrella, spanning crypto exchange, blockchain infrastructure, payment services, digital banking, analytics, and more.

To mark the milestone, WhiteBIT has unveiled a global brand campaign exploring everyday doubts about crypto and how the exchange has earned users’ trust. 

Starting from November 28, one of the campaign’s videos will be featured on Times Square, spotlighting WhiteBIT’s vision for secure, accessible, and globally connected digital finance.

WhiteBIT enters the U.S. as one of the most secure crypto exchanges globally, backed by a record of zero security incidents and leading industry certifications. 

The exchange is:

• Ranked Top 3 in global exchange security by CER.live
• The first crypto exchange to receive CCSS (CryptoCurrency Security Standard) Level 3 certification
• Maintains robust AML/KYC compliance protocols
• Offers high liquidity, transparent operations, and competitive trading fees
• Provides users with advantageous Earn programs and rewards

These standards, honed over years of serving millions of users in Europe, are now being introduced to the U.S. market as part of WhiteBIT’s mission to promote global blockchain adoption.

Looking ahead, WhiteBIT remains one of the largest European cryptocurrency exchanges by traffic, offering over 900 trading pairs, 340+ assets, and support for eight fiat currencies. It was founded in 2018, and the platform is a part of W Group, which serves more than 35 million customers globally. 

Currently, the exchange has collaborated with Visa, FACEIT, FC Juventus, and the Ukrainian national football team. As per the team, the company is dedicated to driving the widespread adoption of blockchain technology worldwide.