Google Introduces New Policy to Permit NFTs and Tokenized Assets

American tech giant, Google has made a significant change to its mobile software marketplace policy to accommodate more Web3.0 developers who want to buy, sell or earn digital assets on the Play Store. 

In other words, developers will be allowed to integrate digital assets such as Non-fungible tokens (NFTs) into their apps and games, although, these developers will be required to clarify in the Play Console that there are blockchain-based elements in the app.

Google Unlocks Innovation While Upholding Users’ Protection

According to Joseph Mills, Group Product Manager at Google Play, the move is proof that Google is receptive toward creating “more engaging and immersive digital experiences”. 

To guarantee users’ safety, developers are required to work with the technology company to provide a safe, transparent, and trusted experience for everyone. 

“As part of the policy update, we’re requiring that apps be transparent with users about tokenized digital assets,” Mills highlighted. He also noted that developers are not allowed to promote or glamorize any potential earnings from playing or trading activities, even though they are meant to create more enriched, immersive experiences. 

Google Play consulted with several app and game developers including Mystical Games and Reddit which integrated its Avatar NFTs last year. 

Quoted in a statement, Matt Williamson, Reddit’s Senior Engineering Manager reiterated that this updated guideline is aimed at creating a level playing field that promotes user trust, and responsible usage of blockchain technology. He also believes that the implementation of such guidelines guarantees that users make informed decisions while enjoying immersive experiences.

Unsupported Apps Face Ban

On the other hand, apps which do not meet the eligibility requirements under Google Play’s Real-Money Gambling, Games, and Contests policy, are prohibited from accepting money for a chance to win assets of unknown real-world monetary value, including NFTs. 

“This includes, but is not limited to, offering mechanisms to receive randomized blockchain-based items from a purchase such as “loot boxes”, Mills explained.

Google’s current attitude towards Web3.0 and blockchain-based games has not always been so welcoming. Two years ago, games like Bitcoin Blast got kicked out of the Play Store without any rational explanation as to why it booted out the app. Similarly, crypto mining apps were banned from the store in 2018.