Melania Trump, the First Lady of the United States, officially launched her own MELANIA meme coin, which surged all the way to $13 and hit a $2 billion market cap within hours. The announcement came less than 48 hours after her husband, President-elect Donald Trump, introduced his own meme coin TRUMP.
Following the launch, TRUMP meme coin the daily trading activity is up by 300% to more than $43 billion. This is more than the daily trading activity currently recorded by top altcoins like XRP, SOL, and others as the meme coin single-handedly took all liquidity over the weekend.
Melania Trump unveiled her own meme coin MELANIA through a social media post. President-elect Donald Trump also reported this during his Victory Rally. Following the announcement, market dynamics shifted sharply as demand for TRUMP plummeted while sell pressure mounted.
Within hours of launch, the newly launched MELANIA meme coin reached a high of $13 within hours. However, as of press time, this too has collapsed by nearly 40% from the peak and is currently trading at $8.49.
As there’s swift capital rotation between MELANIA and TRUMP at the moment, there’s been huge price fluctuation seen on both coins at the moment. The surge in MELANIA and the crash of TRUMP highlight the volatile nature, and continue to attract attention from high-profile figures and retail investors alike.
Taking a look into the tokenomics, the MELANIA token has a distinct token economic model compared to TRUMP, allocating 35% for the team, 20% for the treasury, 20% for the community, 15% for public offering, and 10% for liquidity.
Notably, the MELANIA team’s share is subject to a much shorter lock-up period of just 30 days, in stark contrast to TRUMP’s team share, which requires a lock-up of three years.
In a surprising turn of events, it has been revealed that the Melania Meme website for MELANIA meme coin was created on Saturday, January 18, at 9:36 AM ET. Just 31 hours later, on January 19 at 4:13 PM ET, the meme coin was officially launched.
The narrow time frame has raised eyebrows, with some questioning whether the MELANIA meme coin was conceptualized and developed in just one day. ETF Store President Nate Geraci wrote:
“Memecoin traders are *well aware* they’re playing crypto version of musical chairs. They’re not under some illusion they’re investing in Fortune 500 companies. They know it’s all greater fool theory. They also don’t view memecoins as legit “crypto projects””.
Many in the crypto world have criticized the moves from the President-elect and the First Lady of the US, citing them as a threat to other real utility crypto projects.
Over the past weekend, the Official Trump (TRUMP) meme coin has witnessed huge volatility after hitting a high of $74 on Sunday, the TRUMP price is now trading at nearly a 30% discount at $53.5 with a market cap of $10.75 billion at press time. TRUMP has already entered the top meme coins list, currently the third-largest after Dogecoin (DOGE) and Shiba Inu (SHIB).
Veteran investor and former Coinbase CTO Balaji Srinivasan has floated a bold suggestion for Donald Trump: airdrop TRUMP tokens to every U.S. citizen. With a rise to fame in a very short period, everyone is questioning whether this TRUMP price rally would sustain.
Srinivasan proposed that the former president could target his 77 million voters directly, offering each supporter $100 worth of TRUMP tokens via email. In his official post on the X platform, Srinivasan wrote:
“By analogy, you would ideally want the President to be aligned with his citizens, such that they all held (say) USA coin. So, one way of solving the alignment problem would be for Trump to airdrop some TRUMP to every US citizen. However, it might be easier for him to just send an email in his personal capacity to every Trump supporter offering them some free TRUMP.”
The Trump team’s relentless issuance of meme coins has sent shockwaves across the broader crypto market, triggering a sharp sell-off in various categories. AI agents tokens dropped 12.08%, DeFAI tokens fell 14.90%, meme tokens plunged 7.53, Layer-2 tokens dropped 10.59, and so on.
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