Artificial intelligence (AI) firm OpenAI has officially launched Sora, its video generation platform. The firm first introduced Sora in February, changing the game in the AI video generation segment. Despite the sophistication Sora exhibited earlier in the year, the firm continued building. Per the announcement, the product is now unleashed with a new product to go with it.
According to the firm’s CEO Sam Altman, Sora is now available to users with OpenAI Plus and pro accounts. He highlighted that the accompanying product makes it easier for subscribers to generate videos that anyone can view. While he pointed out that this new feature might take time to roll out, it will go live before the end of the day.
we are launching sora today, and we made a new product to go with it.
if you have an openai plus or pro account, you can generate videos. anyone can view them.
it will take some time to roll out, but by the end of the day it should be available at https://t.co/VZBcJFqChS
— Sam Altman (@sama) December 9, 2024
Sam Altman described this product as the GPT-1 of video, emphasizing how early the product is in its development journey. Despite this, the OpenAI CEO said the feed is compelling per the creations rolling in from the public. Shedding more detail on the new product launch, Sam Altman noted that the key features makes it collaborative.
This Sora launch comes barely a week after the firm launched two new products O1 and ChatGPT Pro as it fights for dominance. However, the firm is now capping some of its products permissions with subscriptions. While OpenAI users with a plus account can generate 50 videos with Sora per month with pro holders able to create 500 videos.
The AI giant is evolving at a very fast pace over the past few months. First the firm has reiterated its plans to transition from a non-profit to a profit generating outfit. Along with this, it has secured funding from investors to double down on its product research and development.
Amidst this advancement, the artificial intelligence company is battling legal issues from Elon Musk who seek to halt its plans to become a for-profit entity. The Tesla co-founder also has an anti-trust lawsuit against the firm as reported earlier by Coingape.
While OpenAI appears to be winning the AI dominance war with its peers, it still have core organizational and legal issues to sort through.
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