Trump Media and Technology Group has announced that it has applied to registered trademarks for brand names connected to the company’s proposed ETFs and SMAs set to launch this year. The trademarks filed for include ones related to the company’s proposed Bitcoin ETFs and SMAs.
In a press release, Trump Media announced that it has applied for a trademark for the Truth.Fi Bitcoin Plus ETF. This includes one of the six applications the company made for brand names connected to its customized exchange-traded funds and separately managed accounts, beginning this year.
The company also filed a trademark for the Truth.Fi Bitcoin Plus SMA. The other trademarks applied for include Truth.Fi Made in America ETF, Truth.Fi Made in America SMA, Truth.Fi U.S. Energy Independence ETF, and Truth.Fi U.S. Energy Independence SMA.
This development comes just days after TMTG revealed plans to invest in Bitcoin and other similar cryptocurrencies. Specifically, the company will invest $250M in Bitcoin, ETFs, and SMAs through Charles Schwab.
Trump Media also announced that the investment vehicles will be components of the new Truth.Fi brand which covers financial services and financial technology. The company further stated that the launch of Truth.Fi is part of TMTG’s financial services and FinTech strategy that includes the investment of up to $250 million of which Charles Schwab will be the custodian.
Bloomberg analyst Eric Balchunas commented on this move by Trump Media, predicting that the company will likely file for these ETFs soon enough. The analyst also described the Bitcoin Plus ETF as the first ever POTUS ETF issuer in relation to US President Donald Trump’s ties to the company.
The Bloomberg analyst admitted that the company is obviously not the White House but noted that Trump is the majority owner in the company. He also predicted that despite Trump’s ties to the company, the company’s Bitcoin ETF will likely be “microscopic” in asset gathering compared to IBIT, FBTC, and BTC ETFs issued by other prominent asset managers.
Meanwhile, alluding to Trump Media’s trademark filing, the president of the ETF Store, Nate Geraci, said that there is no more interesting place in asset management right now than the intersection between ETFs and crypto.
Donald Trump’s World Liberty Financial has also been making its move in the crypto space, accumulating several crypto tokens. Arkham Intelligence data shows that the decentralized finance (DeFi) project currently holds $34.8 million worth of crypto.
Besides USDC, Tron (TRX) is the company’s largest crypto holding with $9.34 million worth of TRX held. The company also holds $5 million worth of staked Ethereum and $1.16 million in ETH.
A few days ago, Donald Trump’s son, Eric Trump, stated in an X post that he believes now is a great time to buy ETH. In a more recent X post, he also opined that now is a great time to buy Bitcoin.
World Liberty Financial’s accumulation of ETH is one of the major reasons why crypto analysts predict that the Ethereum price could rally to $4,000 soon enough.
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