Donald Trump’s World Liberty Financial (WLFI) seeks to raise $1.5 billion for a new crypto investment vehicle. The initiative, which WLFI tokens will anchor, comes amid booming interest in corporate cryptocurrency treasuries.
According to a Bloomberg report, World Liberty Financial is in advanced talks with prominent investors from both the technology and cryptocurrency sectors to form a publicly listed company dedicated to holding WLFI tokens. The final structure is still under negotiation, but fundraising goals are set at approximately $1.5 billion.
This company previously unveiled a crypto-lending application and currently issues USD1, a stablecoin backed by the U.S. dollar. WLFI was created as a governance token that could not be traded, but now it will become fully tradable. This change may increase its liquidity and appeal to investors.
This plan is part of a larger trend of crypto treasury fundraising. Corporate firms are planning to raise about $79 billion to buy Bitcoin. However, analysts caution that smaller tokens like WLFI can be more volatile and risky.
As part of its treasury strategy, Eric Trump also confirmed that World Liberty Financial would be purchasing a sizable portion of the TRUMP meme coin. The move follows the shelving of a proposed Trump-branded crypto wallet and reflects the venture’s appetite for high-visibility, branded assets.
World Liberty Financial has been moving quickly to expand its product ecosystem. For example, the USD1 Points Program, developed with top exchanges such as Bitget, HTX, and Gate.io, rewards users for holding, trading, and investing in USD1. Points earned can unlock exclusive benefits, part of WLFI’s strategy to make its stablecoin a central player in the crypto economy.
According to the firm, USD1 will remain pegged 1:1 to the U.S. dollar. To ensure stability and meet regulations, we will fully back it with cash deposits, short-term U.S. Treasuries, and other easily accessible assets.
Furthermore, on July 4, WLFI announced a community vote to allow external trading of its governance token. If the community approves this change, users will have better access to the market by trading WLFI on both centralized and decentralized platforms.
Fairness will be given top priority during the rollout, with team allocations remaining locked and only a portion of community-held tokens unlocked at launch. The company expects full trading to begin in six to eight weeks after it secures listings and forms strategic partnerships.
The most recent round of funding from World Liberty Financial coincides with an increase in institutional investment in digital assets. Ethereum price gains and rising Bitcoin adoption are drawing more companies like Strategy to hold crypto on their balance sheets, with corporate treasuries seeking diversification beyond traditional assets.
If WLFI’s $1.5 billion capital raise is successful, it may rank among the year’s most crucial crypto treasury initiatives.
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