X CEO Linda Yaccarino Unveils Plans To Commence Hiring In Japan

X, formerly known as Twitter, curated a frenzy within the social media universe as its CEO recently announced plans to begin hiring engineers in Japan.

Following X’s recent advertising chronicle, where the social media platform faced a backlash from Media Matters, the firm is now setting its sights on rebuilding its ads services. Succeeding X’s plan to rebuild its advertising-related businesses, the firm is now eyeing smaller companies in Japan to revive its ads-based revenue.

CEO Linda Yaccarino Eyes Ads Revenue Turn-around

X CEO Linda Yaccarino recently announced plans to set up a team outside the U.S. to develop new app functions and advertising-related products. Furthermore, X eyes a surge in demand for ads from small companies within the Japanese market. This decision comes forth as a step to mitigate losses caused by the hanging of advertisement-related activities by significant tech companies on the platform.

Following its recent advertisement saga, the social media platform, X, witnessed some of the major tech giants’ suspension of ads-related activities. According to a recent report by CoinGape media, tech giants, including IBM and Apple, recently suspended advertisement-related activities on the social media platform.

The suspension of such activities on the platform comes in the wake of allegations against X, claiming that the platform displays ads next to antisemitic content.

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X Plumps For Japan

Yaccarino stresses that Japan is the second-biggest market for X, after the U.S.. Although, out of X’s humongous user base of 550 million, only 10% accounts for Japan. Yet, the Japanese user engagement on the platform surpasses that of other countries.

Concerning the aforestated data, X is promoting an “everything app” offering a wide variety of services via smartphone, including not only the posting of short texts but also artificial intelligence-based searching, video calls, video uploading, and payments. While the company has so far engaged in development work for various programs throughout the U.S., it now plans to hire engineers in Japan to cater to the needs of Japanese users in its new services.

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