ByCoinGape
Key Highlights
Binance:- This week marks a major milestone for the web3 industry as Binance, the leading crypto exchange founded by Changpeng Zhao (CZ) and Yi He, celebrates its ninth anniversary.
Nine years after its launch, the company looks very different from where it began.
Binance now serves 323 million registered users worldwide. What started as a crypto exchange is steadily evolving into a multi-asset financial platform, reflecting the growing convergence of crypto and traditional finance.
The exchange announced the milestone on Monday as part of its ninth anniversary celebrations. It informed Block of Fame team that its user base now represents roughly 43% of the estimated 741 million people globally who own cryptocurrency.
According to Binance, cumulative trading volume across its products has surpassed $156.4 trillion, up from approximately $145 trillion at the end of 2025. The company also reported a 9% increase in institutional users during the first half of 2026, reflecting continued participation from professional investors.
Yi He, Co-CEO of Binance said, “When we launched in 2017, fewer than 6 million people owned crypto. Today, 741 million do, and 323 million of them are on Binance. That is not just growth. It is a shift in how the world accesses finance. We are only at the beginning.”
In nine years, Binance has achieved many milestones, but perhaps its most significant is that it is no longer just a crypto exchange.
While Binance built its business on cryptocurrency trading, the company has now increasingly expanded into traditional financial products over the past year.
The exchange now offers stock trading, exchange-traded funds (ETFs), tokenized U.S. securities through its bStocks product. It also launched pre-IPO perpetual contracts alongside its crypto offerings.
The growth the Yi He and Richard Teng-led exchange has achieved since launching these products is reflected in its latest numbers. According to its official reports, Binance’s traditional finance products have generated more than $80 billion in monthly trading volume since March 2026.
Its recently launched direct stock trading service reached $1 billion in assets under management within 30 days as per the Pulse report. bStocks also accumulated over $100 million in assets under management within two weeks of launch.
Binance also noted that nearly 47% of bStocks trading volume occurs outside regular U.S. market hours. It reflects the demand for around-the-clock access to tokenized securities.
Binance’s latest expansion also reflects a broader trend across the crypto industry. Today, Exchanges are increasingly integrating traditional financial products into their platforms.
“Our expansion beyond crypto into stocks, ETFs, and tokenized securities is part of that same commitment,” Binance Co-CEO Richard Teng said. “Users deserve access to global markets, and we intend to give it to them.”
To commemorate its ninth anniversary, Binance has launched a global campaign titled “Built by You,” featuring community rewards and ecosystem events. As part of the celebrations, the company also hosted a community meetup in New Delhi on July 14 focused on education and ecosystem engagement. This comes as it sees India as an growing market for its operations.
Looking ahead, Binance said its long-term ambition is to evolve into a financial “super app”. It aims to offer trading, payments, savings and investment products all under one ecosystem.
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