The Trump Organization has filed a new trademark application for the name “TRUMP” with the United States Patent and Trademark Office (USPTO). The filing, submitted on February 24, 2025, suggests that the company is planning a digital expansion, including a metaverse and an NFT trading platform.
The application was filed by DTTM Operations LLC, the entity managing Trump-related trademarks, and lists various digital products and services under the TRUMP brand. These include virtual clothing, restaurants, training programs, and a digital marketplace for cryptocurrencies and NFTs.
The trademark application outlines a virtual environment where users can engage with TRUMP-branded digital assets. The platform would offer virtual clothing, shoes, and hats for avatars, along with an interactive TRUMP-branded restaurant.
Additionally, the filing details training programs on subjects such as public service, business, real estate, fundraising, construction, and hospitality management. Users would also have access to a digital marketplace where they could exchange digital goods and cryptocurrencies. The marketplace would be restricted to content authorized by Donald Trump and verified through NFTs.
According to the application, only digital assets approved by the 45th and 47th President of the United States will be available on the platform. This limitation raises questions about whether users can bring in NFTs or assets from outside the ecosystem.
This is not the first time Donald Trump has been linked to cryptocurrency and blockchain-related ventures. In recent years, he has launched multiple NFT collections, including one featuring digital trading cards. Additionally, the TRUMP meme coin has gained attention in the crypto market, although its valuation has fluctuated.
Earlier this month, Trump Media and Technology Group also filed trademark applications for investment products related to Bitcoin and other digital assets. The recent filing signals an ongoing expansion into the digital economy.
The trademark filing has sparked reactions in the political sphere. Representative Sam Liccardo, a Democrat from California, had earlier introduced the Modern Emoluments and Malfeasance Enforcement (MEME) Act on Thursday. The bill seeks to prevent federal officials and their families from financially benefiting from cryptocurrency and NFT ventures.
Liccardo stated, “Our public offices belong to the public, not the officeholders, nor should officials leverage their political authority for financial gain.” The proposed legislation would prohibit presidents, vice presidents, members of Congress, senior White House officials, and their families from issuing or endorsing digital assets, with violations subject to legal consequences.
The USPTO has accepted the TRUMP trademark application but has not yet assigned it to an examiner. Trademark filings on an “intent to use” basis indicate plans for future commercial use but do not guarantee immediate development.
Intellectual property attorney Josh Gerben noted,
“While it remains unclear when or how this digital venture will take shape, the trademark application suggests that the Trump Organization is exploring ways to extend its brand into the rapidly growing metaverse and digital economy.”
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