$11B Gaming Giant Entain to Invest $133 Million In Metaverse Products

Published by
$11B Gaming Giant Entain to Invest $133 Million In Metaverse Products

Sports betting and gambling company Entain will infuse $133 million to launch a global innovation lab to develop immersive gaming and sports experiences in the metaverse, reports CNBC News.

The fund will help start-ups develop nonfungible tokens, virtual reality, and augmented reality applications.  

Advertisement

For the Metaverse

The company announced the news on Monday. CNBC quoted CEO Jette Nygaard-Andersen saying in a statement, “We want to lead the way with exciting new products and experiences for customers and use our cutting-edge technology to innovate sports, games, and interactive entertainment for the metaverse.” 

As part of this endeavor, shoppers will experiment with new products in two retail experience zones or VR arcades.

Entain listed on the London Stock Exchange owns Bwin, Coral, Ladbrokes, PartyPoker, and Sportingbet.

Advertisement

About Entain:

Entain plc, formerly GVC Holdings, is an international sports betting and gambling company. It is listed on the London Stock Exchange and constituent of the FTSE 100 Index.

In 2021, Entain’s joint venture partner MGM Resorts offered to buy Entain, valuing the business at $11 billion. However, the board rejected the offer saying, that it “significantly undervalues the company and its prospects”. 

 

 

Advertisement

Share
victoria

Victoria is a Nigerian journalist and entrepreneur with a background in Communications. She's interested in writing about Cryptocurrency, Blockchain and Humans. She owns a tad bit of BTC and ETH and her favorite thing to do is sit by the ocean listening to Beyoncé.

Published by
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Recent Posts

  • 24/7 Cryptocurrency News

REX-Osprey Files For ADA, HYPE, XLM, SUI ETFs as Crypto ETF Frenzy Heats Up

REX Shares and Osprey Funds have filed for 21 single-asset crypto exchange-traded funds (ETFs) with…

October 4, 2025
  • Cryptocurrency Exchange Reviews

ChangeNOW’s Quiet Power Play in Helping Crypto Businesses

When most people think of crypto platforms, their minds jump to consumer-facing exchanges with bold…

October 3, 2025
  • Bitcoin News

Standard Chartered Sees Bitcoin Soaring to $200,000 by Year-End on ETF Boom

Standard Chartered believes Bitcoin (BTC) could reach a record high by the end of 2025.…

October 3, 2025
  • Bitcoin News

Walmart’s OnePay App to add Bitcoin and Ethereum trading

Walmart's OnePay App is the latest company to jump on the crypto wave, with plans…

October 3, 2025
  • 24/7 Cryptocurrency News

Tech Giant Samsung Taps Coinbase To Provide Crypto Access, Driving Adoption

Tech giant Samsung has partnered with Coinbase to offer crypto services to its 75 million…

October 3, 2025
  • 24/7 Cryptocurrency News

Bitget Joins UNICEF Game Jam To Train 300,000 Youths In Blockchain

Bitget has announced support for UNICEF’s first global Game Jam, a 40-day virtual hackathon across…

October 3, 2025