Highlights
This week has been quite lively for Bitcoin (BTC) fans, as there were 42 exciting updates during those days. @btcNLNico on X has given an update that a total of 16 firms have adopted Bitcoin treasury strategies, among which five have already invested about $10.2 million in it.
Nearly eleven more companies are preparing major BTC purchases worth billions in dollars, but only four out of them have launched so far. K33 from Norway was among the early BTC adopters, holding an equivalent of $1.04 million. Locatec Technologies Limited in Australia first invested about $633,000 in BTC.
Vanadi Coffee in Spain began with 5 BTC, and looks to buy another 10,000 BTC by December 31 (that would equate to $1.04 billion currently). Banking giant Meanwhille will be holding $7.35 million worth of BTC, which shows various industries involved.
The market trend reflects the Bitcoin treasury cycle seen in 2021, but it is now being joined by participants in many sectors. Besides, LMKR reported that Reitar Logtech Holdings in the UK purchased more BTC with help from institutional holders.
K Wave Media in South Korea is raising $500 million in shares to boost its Bitcoin strategy. Know Labs in the US and Solarbank in Canada each plan to start with about $104 million worth of BTC each.
Treasure Global aims for a $100 million in Bitcoin treasury, while Davis Commodities will reserve $4.5 million of its $30 million. Cryptocurrency payments are now possible with Windtree, as it will save the digital currencies as assets.
Meanwhile, platforms like Coinbase are improving their operations, with CEO Brian Armstrong reporting an 82% reduction in account freezes, a move likely to bolster institutional trust
Blue Star Capital and Bluebird Mining are looking into holding Bitcoin. Essential aims to turns its gold into Bitcoin, Silo Pharma’s management approves buying the leading cryptocurrency, and ATIF Holdings aims to buy 1,000 BTC in five years.
This wave signals a long-term adoption trend, far beyond short-term trading. The total BTC involved so far is valued at approximately $463.8 million, reflecting strong commitment from these businesses.
Compared to earlier cycles, like 2017 or 2021, this cycle includes more traditional firms, hinting at maturing market confidence. Even altcoins like Shiba Inu are seeing renewed interest, with transaction volumes hitting multi-month highs.
This trend is a fascinating glimpse into how companies are rethinking finance. It’s now about holding BTC as a strategic reserve. With more companies joining daily, BTC’s role in global finance is evolving rapidly.
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