Apple and Google To Face EU Investigation Under New Law

Tech giants like Apple and Google are on the verge of facing regulatory issues in the European Union. According to a report by Bloomberg,  Apple and Google are about to be subject to extensive European Union probes on their adherence to a new law opening the door to perhaps large fines.

EU New Laws to Probe Tech Giants

Bloomberg highlights that investigations by the European Union into whether Apple Inc. and Alphabet Inc.’s Google comply with new legislation limiting the influence of Big Tech might result in significant fines. According to persons familiar with the situation, the European Commission is getting ready to announce investigations into the companies under the bloc’s Digital Markets Act in the coming days. The EU will be focusing on Apple and Google’s new fees, terms, and conditions for app store developers.

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Operational Issues Pertain for Tech Giants

The new laws and investigation come at a time when tech giants are already facing issues regarding operational compliance in many countries. Recently, the competition authority of the French government has fined Google, and the company has agreed to pay. A violation of the intellectual property laws of the European Union led to the decision. The subject of discussion is Google’s AI service, Gemini, which was originally known as Bard. It is charged with utilizing material without the express consent of French news organizations and publishers.

The US Justice Department and sixteen attorneys general have also filed a lawsuit against Apple, claiming that the iPhone manufacturer had broken antitrust rules by preventing competitors from utilizing certain hardware and software capabilities on its well-known products. This action coincides with the increased EU scrutiny of Apple.

Tech Firm’s AI Models Also Under Scrutiny

In recent months, there has been increased criticism of the AI business. The main causes of the problems are numerous concerns with “accuracy” and “credibility” taking center stage. Recently, questions concerning the reliability and safety of AI have been raised, and Microsoft’s AI technology has come under investigation. According to a Microsoft employee, the company’s AI system was generating “offensive images.” Furthermore, the allegations align with Google’s detractors. Google was charged with using its Gemini AI tool to produce incorrect photos. Google then announced that it would cease collecting images of individuals in response to complaints over how its Gemini artificial intelligence engine processed images according to racial categories. After that, the business decided to give up on photographing people.

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