Breaking: Apple CEO Reveals He Holds Crypto in his Portfolio

Published by
Breaking: Apple CEO Reveals He Holds Crypto in his Portfolio

Apple Inc. CEO, Tim Cook revealed during the NYT’s DealBook conference on Tuesday that he has personally invested in cryptocurrency and has been interested in it “for some time.”

“I think it’s reasonable to own it as part of a diversified portfolio,” Cook mentioned in conversation with Andrew Ross Sorkin. “I’m not giving anyone investment advice, by the way,” he cautioned and instantly followed up, without giving a clear about the cryptocurrencies he has invested in.

Advertisement

Tim Cook clarifies, Apple has no “immediate” plans to launch crypto offerings 

While Apple CEO confirmed his own investment in cryptocurrency, he seemed a lot more guarded about Apple’s crypto-investment plans as a company. Cook declined to invest the company’s cash balance in cryptocurrency and clarified that there are no “immediate” plans to launch any crypto-related offerings. However, the CEO has created hype after revealing that “there may be different things that Apple is looking at” when it comes to cryptocurrency, without disclosing any particular plans.

It is worth noting that Apple doesn’t have any crypto products or services at present. However, during the early days of 2021, an Apple job posting indicated that Apple’s payment unit was scouring for a crypto-savvy person to oversee coalition efforts.

Advertisement

Apple CEO Tim Cook’s comments on crypto have fired up discussions on Twitter

Cook’s crypto comments at Dealbook have fired up Twitter discussions. The eternal bitcoin believer Michael Saylor (MicroStrategy CEO) also tweeted, “If Apple added support for Bitcoin to the iPhone and converted the treasury to a Bitcoin Standard, it would be worth at least $1 trillion to their shareholders.”

Cook was also questioned about NFTs during the conference. To which he stated that NFTs are interesting but “it will take a while to play out in a way that is for the mainstream person.”

The increasing popularity and use of virtual currencies indicate Apple may adopt crypto

Cryptocurrencies are seeing a massive surge in popularity and use, with bitcoin hitting a record high of more than $68,000 today. Market giants like Tesla and Twitter have carved their way into space and have adopted crypto in some way or the other. 

Earlier during the year, Tesla accepted payments in BTC for its vehicles before Musk reversed the decision. Apple may also soon join the list but Tim hasn’t revealed any clear information yet.

Advertisement

Share
Published by
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Recent Posts

  • 24/7 Cryptocurrency News

ASTER Deposits Flows Into Binance Wallets Following CZ Endorsement, Listing Incoming?

In a fresh development, multiple ASTER tokens have been sent to Binance spot wallets, following…

October 2, 2025
  • 24/7 Cryptocurrency News

Avalanche Treasury Seals $675M Deal With Mountain Lake to Build $1B AVAX Vehicle

Avalanche Treasury Co., in partnership with Mountain Lake Acquisition Corp., has unveiled a $675 million…

October 2, 2025
  • 24/7 Cryptocurrency News

Just In: Nasdaq-Listed VivoPower Raises $19M in Equity to Expand XRP Treasury Holdings

Nasdaq-listed VivoPower has stepped up its digital treasury goals with a fresh capital raise aimed…

October 2, 2025
  • 24/7 Cryptocurrency News

Solana Price Rallies 5% as Nasdaq-listed VisionSys Launches $2B SOL Treasury Strategy

Solana increased in price by 5% to approximately $219 following a $2 billion Solana treasury…

October 2, 2025
  • 24/7 Cryptocurrency News

XRP Ledger Rolls Out MPT Standard for Real-World Asset Tokenization

The XRP Ledger (XRPL) has launched the Multi-Purpose Token (MPT) standard, designed to simplify and…

October 1, 2025
  • 24/7 Cryptocurrency News

SEC Puts Crypto ETF Approvals On Hold Following U.S. Government Shutdown

The U.S. Securities and Exchange Commission has announced plans to streamline its operations amid the…

October 1, 2025