Apple Re-Explores Partnership with OpenAI to Boost iPhone Features

Apple has re-ignited discussions with OpenAI to use the firm’s generative AI technology for the iPhone. According to News reports, Apple and OpenAI have resumed talks over-leveraging the startup’s generative AI technology to power certain new features that will be unveiled in the iPhone later this year. The move comes when Apple is trying to mint AI revenue and focus more on developing its artificial intelligence sphere.

Apple’s iOS 18 to Have OpenAI’s Technology

According to the story quoting persons familiar with the topic, the businesses have started debating the parameters of a possible deal and how OpenAI technologies would be incorporated into Apple’s upcoming iPhone operating system, iOS 18.

Before this, Apple was in negotiations to license Google’s Gemini chatbot for additional iPhone functionalities. Apple has not yet decided which partners it will work with; it may decide to go with a different supplier entirely or come to a deal with both OpenAI and Alphabet Inc.’s Google.

Apple To Focus on AI Revenue

With its decision to leave the electric vehicle business, Apple is probably going to shift its attention to AI goods going forward. The decision was made in response to tech corporations’ attempts to profit handsomely from artificial intelligence services. Google has already unveiled an updated version of its AI-powered Gemini for Workspace.

Microsoft is likewise bolstering its AI product portfolio with important additions in the same contest. Most tech companies these days are trying to make good money off of artificial intelligence. In one form or another, almost all publicly traded technology companies are engaged with AI products. Tech businesses are working hard to jump on the artificial intelligence (AI) bandwagon to make good money. Apple’s today’s move just cements this.

AI Growth Expected to Ascend in Coming Years

For IT organizations, artificial intelligence (AI) will be a big source of future revenue. Moreover, between 2023 and 2030, the global artificial intelligence market is projected to grow at a compound annual growth rate (CAGR) of 37.3%. China is expected to benefit from AI the most, according to Forbes. The GDP of the country will have grown by 26% by 2030, with a 14.5% growth in North America. Together, these advantages will provide about 70% of the $10.7 trillion global economic impact.

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