Bitget Taps Football Star Julián Alvarez in New Push for Global Crypto Adoption

Atletiko de Madrid forward and LaLiga star Julian Alvarez will be featuring in a new three-part video series by Bitget. The videos link elite athletic decisions with advanced trading tools.

Bitget Expands Web3 Reach Through Football Star’s Campaign

The exchange is using the partnership to push global crypto adoption, including its “Trade Smarter” vision to a mainstream audience. The first video provides insights into Bitget Onchain, as stated in a press release. It shows the ways millions of tokens on a variety of blockchains can be accessed using a single account.

The capability is augmented by Onchain Signals which is powered by AI that helps traders identify opportunities more efficiently. Bitget picked Alvarez to help users understand how the concepts of awareness, timing and strategy in football apply to smart trading.

LALIGA’s Director of Sponsorship and Licensing Javier Gurrea-Nozaleda said the collaboration reflects the league’s commitment to innovation. According to him, the videos are for fans who will be interested in new technologies and developing digital ecosystems. His words confirm the efforts of the league to relate global sports with the new trends in Web3.

Alvarez Links Athletic Discipline to Smarter Crypto Trading

Alvarez appears across all three campaign videos. The LaLiga star explained that the tools introduced by Bitget show a similar structure between trading process and an athlete’s preparation. By this, he means that crypto is less challenging when traders and investors take action based on informed decisions at the appropriate time.

Bitget CMO Ignacio Aguirre Franco stated that the video series show the flair and strategy of Alvarez. He added that these attributes correlate with the objectives of Bitget to establish a smarter and more integrated trading experience for its users. Recently, Bitget surpassed $23 billion in trading volume.

This is proof that the exchange’s Universal Exchange model continues to expand across global markets. Franco further said the company wants users to feel empowered, whether they prefer onchain tools, AI support, or the broader Universal Exchange model.

Bitget Uses Media Series to Grow Web3 Awareness

Each video will launch with a dedicated landing page. The pages will walk users through core features and new product milestones linked to Bitget’s growing ecosystem. Bitget’s new integrations like Morph Chain has also expanded its ecosystem and strengthens the platform’s multi-chain infrastructure.

The Onchain video is available now, while the GetAgent and UEX editions will follow in the coming weeks. Bitget aims to remain an important bridge between sports influence and crypto education.

The video series will also help new audiences understand how digital assets, AI tools, and multi-chain access work. It shows how these tools can fit into everyday financial decisions.