Bitget Erects 10-Meter Interactive LED Tower, Launches Exclusive Crypto Prize Pool At UNTOLD Dubai

Bitget, the leading crypto exchange, returns to UNTOLD Dubai festival to provide an innovative digital experience. The company will introduce a 10-meter interactive LED tower. It will also unveil an exclusive crypto prize pool designed to connect festival culture with blockchain innovation.

Bitget Unveils LED Tower and Collectible LED Cups

According to a media statement, the immersive LED tower is designed by renowned Dutch visual artist Julius Horsthuis. His past works include collaborations with Avicii, Lady Gaga, and Cirque du Soleil.

The 10-meter structure, set atop a 16-by-16-meter mirrored floor, symbolizes Bitget’s seven-year journey of evolution. The milestones consist of seven VJ loops that will change in modes between bright day and darker night.

Visitors can step on a pressure-sensitive tile to “Awaken the Tower.” This activates dynamic visuals and a custom soundtrack by Dutch composer Chris Kuijten. Bitget’s partnership extends beyond art and music.

The exchange teamed up with Pernod Ricard and Absolut to launch limited-edition LED cups that light up the festival grounds. The co-branded cups will be displayed on the main stage, Zamna stage and VIP stage transforming the simple actions at the festival into treasured reminders.

Bitget Grows Pulsar Partnership with $60,000 Crypto Prize

The move also enhances the collaboration between Bitget and Pulsar Money. It will provide attendees with a prize pool of $60,000 in crypto alongside an exclusive Vault challenge.

Selected participants will receive access to digital experiences, which is a combination of entertainment and blockchain technology. The partnership follows Bitget’s recent alliance with Google Developer Group to drive AI-powered blockchain innovation

Festivalgoers can also participate in other activities. These include wallet activations, merch giveaways, and interactive trading challenges that highlight the practical use of crypto in daily life. Bitget recently expanded its on-chain reward system through the Early Hunter Airdrop to increase community participation

Bitget Chief Operating Officer Vugar Usi Zade said the partnership builds on the success of the company’s debut at UNTOLD X in Romania. He noted that the collaboration captures “the energy of culture and the innovation of Web3.” According to Zade, this shows how Bitget bridges creativity and technology.

Bitget Celebrates Seven-Year Journey

Throughout the four-day event (November 6 to 9), Bitget will showcase short mainstage videos celebrating each year of its growth. It plans to blend light, sound, and emotion into a shared story.

The display represents the platform’s mission to connect people through technology and creativity. Besides offering trading-related services, Bitget also contributes to blockchain education.

Recently, the exchange joined a UNICEF initiative to educate over 300,000 youths about blockchain. It is also sponsoring international contests like the MotoGP and LaLiga.