Sign Up on MEXCBreaking: Animoca Brands To Sponsor MotoGP Races
Animoca Brands on Wednesday said it has reached an agreement with Dorna Sports to get naming rights of MotoGP Grand Prix Australia and Aragon. The two MotoGP events will be named as the Gran Premio Animoca Brands de Aragon and the Animoca Brands Australian Motorcycle Grand Prix.
In fact, Animoca Brands is an official partner of MotoGP since 2019. The gaming venture capital firm gained rights to develop NFTs and developing MotoGP Ignition, a competitive management and collectibles game platform.
Animoca Brands Becomes Title Sponsor of MotoGP Grand Prix
Animoca Brands, in an official announcement on its website on June 8, revealed that it has strengthened its partnership with Dorna Sports, the commercial rights holder of the Grand Prix racing, to get title sponsorships for two Grand Prix seasons.
The gaming firm will be the title sponsor for MotoGP Aragon and Australia this season, as well as two more events in 2023.
Yat Siu, co-founder and executive chairman of Animoca Brands, said:
“There is no more distinguished brand in the world of professional motorcycle racing than MotoGP, and we are proud to provide our sponsorship and inclusion into the REVV Motorsport ecosystem.”
He believes the naming rights will help increase the adoption of Animoca Brands’ REVV Motorsports racing blockchain games, with REVV as the primary token for the gaming ecosystem.
Commenting on the partnership, Marc Saurina, senior director of global commercial partnerships at Dorna Sports, welcomed Animoca as the title sponsor for MotoGP Grand Prix events. Moreover, he felt proud to provide sponsorship and inclusion into the REVV Motorsport ecosystem.
Crypto Companies’ Unique Relation with Sports
The crypto hype has caused many sports associations and teams to accept crypto companies as sponsors and partners. Last year, crypto exchange FTX has acquired naming rights for the Miami Heat basketball stadium for 19 years, now called FTX Arena. Also, FTX has purchased naming rights for California Memorial Stadium – home of the California Golden Bears.
This year, Crypto.com has become an official sponsor of the FIFA World Cup Qatar 2022, and blockchain company Algorand has become a sponsor and technical partner of FIFA.
- Cathie Wood’s Ark Invest Backs Nasdaq-Listed Solmate To Launch $300M Solana Treasury
- First U.S. Spot Dogecoin and XRP ETFs Launch as REX-Osprey Debuts DOJE and XRPR
- Analyst Calls $6 XRP Target for November Amid Ripple CEO’s White House Stockpile Hint
- Ethereum Faces Selloff Risks As Whales’ Unrealized Profit Hits 2021 Highs
- Expert Predicts 138% Shiba Inu Rally as SHIB Futures Listing Opens Spot ETF Path
- Cardano Price Stays Above Ichimoku Cloud as Grayscale ADA ETF Approval Nears
- HBAR Price Prediction as SEC Approves Generic ETF Framework – Analyst Targets $1.80
- Toshi Coin Gains 57% in One Day: What’s Driving the Sudden Upside?
- Shiba Inu Price Set to Soar as Exchange Reserves Dive Amid SHIB ETF Chatter
- Pepe Coin Price Prediction as Whale Moves $25M From Robinhood- Is a Breakout to $0.00002 Next?
- XRP Price Prediction as Market Longs Hit 78% amid VivoPower Treasury Expansion Launch — Is $4 Next?
Why Trust CoinGape
CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
