Product Manager

About the Role

Own the reader experience and growth of our news website: article & hub templates, site performance, recirculation, SEO/Discover, and monetization hygiene. You will partner with Editorial, SEO, AdOps, Design, and Engineering to ship fast, reliable, and compliant experiences for breaking news and evergreen coverage.

Key Responsibilities

• Coordinate with different stakeholders (founders, tech, SEO, marketing) to define, prioritize, and manage the website roadmap and feature set.

• Explicitly owns Google News / Publisher Center, news-sitemap health, structured data (NewsArticle, LiveBlogPosting, VideoObject, etc.), indexation/canonical strategy, Top Stories & Discover best practices, and E-E-A-T signals.

• Analyze and improve performance metrics: DAU, MAU, bounce rate, engagement, etc.

• Improve Google Discover visibility/clicks, sessions passing CWV, newsletter subscriptions.

• Ensure seamless user experience across web and mobile.

• Ensure AMP is optimized for performance.

• Define performance KPIs for Tech and SEOs like Core Web Vitals (LCP, CLS, INP) to drive improvements.

• Coordinate with Sales & Marketing to discover new ad inventories. Must have awareness of ad tech (Google Ad Manager, header bidding), ensuring compliance with viewability and ad density standards.

• Coordinate with SEOs to brainstorm strategies to improve visibility in SERP and AI.

• Identify AI integration avenues in the website for maximum user engagement and improved time on site.

• Conduct competitive analysis and market research to identify trends, opportunities, and new product ideas.

• Evaluate feasibility and potential impact of new product initiatives.

• Collaborate with content and marketing teams to align editorial strategy with product goals.

• Create and manage scrum boards, write user stories, and define product features.

• Work closely with engineering and design teams for smooth execution and deployment.

• Drive iterations based on performance metrics, feedback, and testing (VWO or Optimizely for A/B experiments).

• Clearly document and communicate product requirements and changes.

• Ensure copyright/DMCA, privacy/consent frameworks, and UGC moderation practices are in place.

Skills & Qualifications

• 3–4 years of experience as a Product Manager / Associate PM / Digital Product Owner.

• Strong understanding of web products, with exposure to apps and social media platforms.

• Hands-on experience with WordPress (must-have).

• Good knowledge of SEO concepts, structured data, and indexation strategies.

• Technical clarity to collaborate with engineering teams effectively.

• Proficiency in research, data gathering, and competitive analysis.

• Excellent communication and presentation skills.

• Ability to work in an agile/scrum environment.

• Exposure to tools such as GA4 (real-time), Looker Studio, Search Console, Mixpanel.

Good to Have

• Experience in media, tech, or digital-first companies.

• Familiarity with metrics like engaged time, scroll depth, homepage CTR, return frequency, newsletter sign-ups, indexation rate, and CWV pass-rate.

• Understanding of user engagement metrics and growth strategies.