Social Media Specialist

CoinGape is Asia’s largest online crypto publisher awarded Best Crypto Media Company 2024. CoinGape is rewriting the rules of traditional media and building a tech-enabled future for journalism. CoinGape team is spread across four continents and 15 countries, delivering quality news and world-class marketing services round the clock.

With avg. monthly visitors over 4 Million, readers spread across 120 countries, and content republished in 4 various languages, CoinGape is growing at a rapid pace. Stay tuned to CoinGape and never miss another crypto update.

Key Responsibilities

• Develop and implement an effective social media strategy aligned with CoinGape’s brand and goals.
• Create and maintain a social media content calendar to ensure consistent posting.
• Experiment with different content formats, including text, images, videos, and live streams, to maximize reach and engagement.

• Collaborate with the editorial team to create engaging and shareable content tailored to each platform.
• Design and post basic graphics using tools like Canva or Adobe.
• Produce and manage multimedia content, including short videos, infographics, and reels.

• Actively monitor, respond to, and engage with followers across platforms.
• Foster community engagement in crypto-related forums, groups, and communities.
• Leverage trending topics and hashtags to boost engagement and visibility.

• Analyze social media performance using tools like Google Analytics, Hootsuite, or Sprout Social.
• Track KPIs, including follower growth, impressions, reach, views, likes, and comments.
• Use insights to refine strategies and improve future campaigns.

• Work closely with the SEO and content teams to ensure seamless alignment of social media efforts with broader marketing goals.
• Stay updated on emerging social media trends, tools, and best practices.
• Brainstorm and implement new initiatives to enhance brand visibility and audience engagement

• Proven experience in social media management and digital marketing.
• Background in journalism or related fields is preferred.
• Familiarity with tools for analytics and content creation.
• Basic knowledge of graphic design tools (e.g., Canva, Adobe Spark).
• Basic Understanding of AI tools for enhancing the content.
• A strong understanding of the crypto and blockchain industries is a plus.
• Excellent communication, organization, and time-management skills.

• Be Part of an Award-Winning Crypto Platform
• Opportunity to work with a growing brand in the Crypto media space.
• Collaborative and innovative work culture.
• Competitive compensation and benefits.
• Global Team & Culture
• Career Growth Opportunities