China’s Jiuzi Holdings Unveils $1B Crypto Treasury Strategy on BTC, ETH, BNB

China-based Jiuzi Holdings has revealed a billion-dollar treasury allocation plan targeting BTC, ETH, and BNB. The move places the company in line with other firms that use cryptocurrency as a long-term reserve strategy.

Jiuzi Holdings Sets Out $1B Crypto Plan

In a recent press release, Jiuzi Holdings, a retailer and franchisor of new energy vehicles in China, announced that its board has approved a Crypto Asset Investment Policy. Up to $1 billion in cryptocurrency purchases would be permitted under this initiative. 

BTC, ETH, and BNB will be the primary allocations initially. They also hinted at subsequent expansion, which will require approval from the risk committee.

The strategy aligns with the appointment of Dr. Doug Buerger, a renowned cryptocurrency specialist, as Chief Operating Officer. According to CEO Tao Li, the policy is designed to build shareholder value by diversifying reserves into assets viewed as stores of value.

“Adopting the Crypto Asset Investment Policy represents a proactive step in our treasury management to safeguard and enhance long-term shareholder value. We are delighted to have an experienced specialist like Dr. Doug Buerger leading this program.”

The company stressed that it will not engage in speculative trading. Instead, crypto assets will be kept safe by top custodians. It would also be monitored by a “Crypto Asset Risk Committee” led by CFO Huijie Gao. Jiuzi will share important acquisitions through SEC filings to ensure transparency.

Dr. Buerger emphasized that the program reflects a “forward-looking vision” and represents a hedge against global economic uncertainty rather than a short-term bet. The firm aims to follow the trend of accumulation in the treasury space. For example, Michael Saylor’s Strategy added BTC earlier this week, expanding its holdings to $47 billion.

News of the initiative triggered a sharp reaction in U.S. trading. Jiuzi Holdings’ stock jumped as much as 55% in premarket activity following the announcement, according to Yahoo Finance data. However, gains later cooled, with shares retracing about 32% once regular trading opened.

The surge follows Jiuzi’s earlier statement in May that it planned to acquire 1,000 BTC through stock issuance and cash purchases over the next year.

Digital Assets Gain Ground in Company Reserves

The strategy puts Jiuzi Holdings in line with multinational corporations that are increasingly using digital assets to diversify their balance sheets. Japan’s Metaplanet made a BTC purchase of over $632 million, which pushed it into the top five corporate holders of the token.

Other treasuries are also diversifying beyond Bitcoin. For instance, CEA Industries BNB holdings increased to 418,888 tokens after its purchase of about $26 million for 30,000 BNB.  

Meanwhile, Tom Lee’s BitMine has been steadily increasing its ETH holdings. The firm recently added $86 million worth of tokens to its balance sheet. This accumulation trend has strengthened Lee’s bullish ETH forecast that the token could rise into the $12,000–$15,000 range by the end of the year.

Such actions imply that while BTC remains the foundation of the majority of treasury strategies, corporate interest in ETH and BNB is expanding.