Coca Cola Unveils New NFT Collection on Coinbase’s Base Blockchain
Soon as crypto exchange Coinbase launched the Layer-2 platform Base last week, American multinational Coca-Cola announced its new NFT collection on the platform.
Coca-Cola’s ‘Masterpiece’ NFT collection consists of some iconic artwork by emerging talents in the digital space and on-chain art. Timeless artistic treasures such as “The Scream” by Edvard Munch and “Girl with a Pearl Earring” by Johannes Vermeer seamlessly share space with modern pieces from skilled artists like Aket and Vikram Kushwah.
These works have now gained a fresh dimension as they transform into collectibles on the blockchain, open to art enthusiasts engaged in the Onchain Summer event. Using “Masterpiece,” Coca-Cola® acts like a curator who brings together stories from all over the world and celebrates different types of art.
The ‘Masterpiece’ by Coca-Cola® is more than just a collection of art. It represents how art, technology, and people come together onchain. By bringing it into the digital world, Coca-Cola® is showing other companies how to connect with the digital era. This collection goes beyond regular art galleries, reaching people all around the world.
France-based featured artist Aket stated: “Coca-Cola® is a super important generational marker. Their advertisements encourage us to live our dreams every day.”
“I’m proud to be a part of Masterpiece,” says Fatma Ramadan, a visual artist from Egypt, “because my work will be shown alongside a diverse group of artists from different countries.”
Coinbase Base Blockchain
Last week on August 9, crypto exchange Coinbase launched its Base mainnet to the public. The Coinbase Base platform hosts over 100 decentralized applications (dApps) and service providers while addressing the challenges that users would face with the Ethereum blockchain network.
The Base platform rests atop Optimism’s OP Stack software and operates as a rollup network. This allows it to handle transactions separately from the main Ethereum blockchain. The goal is to provide a more efficient platform for dapps, making use of Layer-2 solutions. These solutions aim to tackle the challenges of scalability and expenses linked with primary blockchain networks, reflecting a larger trend in the industry.
Coinbase launched the Beta version of the Base platform earlier this year in February 2023.
- IBIT Bitcoin ETF Becomes BlackRock’s Most Profitable Fund, Nears $100B Milestone
- Bitcoin Tops $126,000 as Market Prices In Three-Week U.S. Government Shutdown
- Paul Tudor Jones Predicts Explosive Bull Market Amid Bitcoin’s ‘Uptober’ Rally
- Robinhood Outage Reported by Users, HOOD Stock Drops
- Tom Lee’s BitMine Adds $820M Worth of Ethereum as ETH Rebounds
- Solana Price Eyes 56% Rebound Amid Solana Company’s Massive $530M SOL Acquisition
- Ethereum’s Price Bullish Cycle Resumes as Grayscale Launches Spot Staking ETPs – Is $7,331 Next?
- Pi Network Price Risky Pattern Points to Crash as 14M Coins Leave OKX
- Bitcoin Price Prediction as Exchange Reserves Hit 6-Year Low—Is $150K Within Reach?
- Dogecoin Price Rebounds 15% From Buy Zone as Whales Add 30M DOGE – Can Bulls Push Beyond $0.30?
- FLOKI Price Prediction as ETP Listing Drives Adoption—Is a 160% Rally Ahead?
Why Trust CoinGape
CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more…to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
