Coinbase CEO says Bitcoin Mass Adoption Slower than Expected

The bulls are fighting with this plummeting price in a hope of the bitcoin is strengthening fundamentally and is all positive in the long run with adoption increasing. Although this is true it's happening at a much slower pace than expected at least that’s what Brain Armstrong, CEO of Coinbase says. 
Published by
Coinbase CEO says Bitcoin Mass Adoption Slower than Expected

The bulls are fighting with this plummeting price in a hope of the bitcoin is strengthening fundamentally and is all positive in the long run with adoption increasing. Although this is true it’s happening at a much slower pace than expected at least that’s what Brain Armstrong, CEO of Coinbase says.

Advertisement

Armstrong’s statement means the horizon is gone a little longer

Coinbase’s Brian Armstrong who was present at the Bloomberg Players Technology Summit in San Francisco warned in a TV interview given to Bloomberg stating that Bitcoin and cryptocurrency adoption rates around the world are growing, but not quickly enough to prevent the bitcoin price from falling warning the world that mass bitcoin adoption for payments is going to be a long time coming. TO quote him he said

“I think it will be quite some time before you cross the street to Starbucks in the U.S. and pay with crypto,”

Armstrong estimated that only about 10% of cryptocurrencies, including bitcoin, are used in real life, in games and other purchases online. It is very important for cryptocurrencies to be used at brick and mortar stores for their actual adoption to increase.

He too compared bitcoin to early-stage internet companies and explained the price volatility by saying

“This technology is going through a series of bubbles and corrections, and each time it does that, it’s at a new plateau. People’s expectations are all over the map, but real-world adoption has been going up.”

Also, read: Former PayPal CEO Bill Harris Says Bitcoin Headed Straight to Zero

Armstrong’s Starbucks reference critical as it believes brick and mortar acceptance a major boost

As the news surfaced in early August that the coffee chain is partnering up with tech giants such as Microsoft through Intercontinental Exchange, a lot of media and crypto community got excited as to digital currencies would find a real-world use case as Starbucks would accept them at its stores. But this joy was short-lived at Starbucks clarified its role is to provide a testing ground for implementation of the solutions that will be connected to the conversion of digital assets to fiat, which then can be used to purchase a coffee, tea, or whatever product the retailer offers. It said that the picture painted by media was that Starbucks would accept cryptocurrencies and manage ownership of these currencies, similar to how Overstock and Microsoft do, which is very far away from the truth.

A spokesperson from Starbucks said in an interview with Jordan Pearson from Motherboard:

“It is important to clarify that we are not accepting digital assets at Starbucks. Rather the exchange will convert digital assets like Bitcoin into US dollars, which can be used at Starbucks.”

Another spokesman had also commented that “Customers will not be able to pay for Frappuccinos with bitcoin,” a Starbucks spokesperson said after it was announced the coffee chain was involved with a new cryptocurrency venture called Bakkt.

Brain Armstrong comment may not be directly directing to Starbucks but the reference defiantly is towards brick and mortar adoption of cryptocurrency so that more people can start using it to buy real goods.

He was also confident that in economies going through turmoil, such as Venezuela and (to a lesser extent) Turkey, could give bitcoin and cryptos a stronger use case by adopting them as alternative currencies.

“I’m bullish on countries that are going through economic crisis, over the next three to five years, where everyone has the internet and a smartphone, you could see people adopting bitcoin and cryptocurrencies as an alternative,” Armstrong said.

While like many others bulls Brian also believes it’s the use case that will drive the cryptocurrency prices, he also says that this needs to be at a little faster rate. Regulation definitely will play an important role as more and more countries come forward to accept it.

Will, the rate of adoption of cryptocurrencies increase or will it be turtle-paced at it has been? Do let us know your views on the same.

Advertisement

Share
Nilesh Maurya

Nilesh Maurya has been associated for past 8 years as an Investment Banker with Omega Capital, a bespoke Investment Banking outfit having offices in Mumbai, New York, Singapore, and Dubai. He has been a regular contributor to business publications such as Business India and Market Express and has been a mentor to many start-up companies. Nilesh Maurya has been associated for past 8 years as an Investment Banker with Omega Capital, a bespoke Investment Banking outfit having offices in Mumbai, New York, Singapore, and Dubai. He has been a regular contributor to business publications such as Business India and Market Express and has been a mentor to many start-up companies. Follow him on X at @KoinKing1 or connect with me on linkedin.

Published by
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Recent Posts

  • 24/7 Cryptocurrency News

XRP to $9? Analysts Tip ‘XRP Is a Buy’ as Price Targets 200% Surge

XRP is once again in the spotlight after two prominent analysts outlined bullish projections for…

September 21, 2025
  • 24/7 Cryptocurrency News

CZ Endorses Hyperliquid Rival Aster DEX, Token Rallies 1,500%

Aster, a new decentralized perpetual exchange, is one of the popular names in crypto right…

September 21, 2025
  • 24/7 Cryptocurrency News

Tom Lee’s BitMine Adds $84M in ETH as Expert Predicts Ethereum Rally to $5K

Tom Lee's BitMine continues to buy more ETH even amid the sideways price action in…

September 20, 2025
  • 24/7 Cryptocurrency News

Grayscale’s Crypto Index Fund Sees ‘Solid Start’ as SOL, XRP Institutional Demand Climbs

Grayscale's crypto index fund is off to a solid start, according to Bloomberg analyst Eric…

September 20, 2025
  • 24/7 Cryptocurrency News

Senate Democrats Urge Republicans for ‘True Collaboration’ to Quickly Pass CLARITY Act

Senate Democrats, led by Senator Ruben Gallego, have released a statement urging their Republican counterparts…

September 20, 2025
  • 24/7 Cryptocurrency News

Crypto Market Correction Intensifies As S&P 500, DXY Enter Dangerous Territory

The broader crypto market has entered a strong correction, with Bitcoin and altcoins continuing to…

September 20, 2025