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LinkedinExclusive Interview with Vivien Lin
Blockchain Life conference was the center of attraction for crypto enthusiasts globally in the midst of Dubai Crypto Event ’24 hustle. We caught up with Vivien Li, Chief Product Officer (CPO) at BingX, during this eventful period to discuss strategic alliances that are fueling its growth.
Vivien Li, CPO of BingX, unpacks the company’s foundational principles and how they have adopted an approach that is different from other players within the competitive crypto exchange market.
Yes, we can. BingX concentrates on being clear, responsible, reliable, and trustworthy. We make products that are easy to use and within reach of all people; this is why we always keep our eyes on the users’ needs. This strategy helps us come up with simple answers for complex situations, which eventually create smooth experiences.
What makes us different is that we are committed to being open about everything we do and focusing on our users’ welfare. Sometimes the technical terms used in cryptocurrency might scare people away, but not with us; here at BingX, we try our best to simplify things without losing their functionality. Our system may look basic, but it works very well indeed; most customers come through recommendations from other satisfied users too.
The goal at BingX is to have safe platforms and user-friendly products. This means that every single step in our development process is guided by this objective so that we can solve problems before they happen and be transparent when they do arise. For instance, if there are any problems detected, they will be addressed immediately because keeping silent about them would contradict transparency, thus creating a better relationship between the company and its clients.
We have users from all over the world and offer our platform in more than 15 different languages, supported by round-the-clock global customer service. It is also understood that design needs to be culturally sensitive; translations and graphic elements should resonate with various cultural groups appropriately. Furthermore, we adapt marketing campaigns so that they connect with local customs and preferences.
While we work across continents with a distributed workforce model, Turkey, Africa, and Asia have been our biggest growth markets.
Our security system has multiple levels; most assets (over 85%) are kept in cold wallets that are not connected to the internet, hence less prone to cyber-attacks. Additionally, we employ AI-powered monitoring tools for the detection and blocking of suspicious activities. Regular audits are performed to test against security threats while keeping pace with industry standards through timely upgrades.
We have partnered with some of the best liquidity providers in order to ensure that the market remains stable. Moreover, on contract trading, our feature protects prices, which ensures that orders are executed at desired prices even when there is low liquidity. Trading bots also create stability and give users room to leverage price fluctuations.
In an effort to reach a wider audience across the globe, this year we announced our partnership with Chelsea Football Club as well as Korean UFC fighters. These relationships allow us to access new markets and introduce cryptocurrencies within different communities.
Our product development revolves around user feedback; it forms an integral part of what we do. Most features and products come from what people say. For instance, a wealth management business unit was launched because users demanded such services.
Our commitment is unwavering as we continue to offer valuable items and work with leaders of various fields to come up with new creations. We seek to make digital currency more widely acceptable, thereby increasing its popularity among people and leading to the establishment of a strong network.
Over the next few months, there will be several additions made by us, such as our first launch pool and launch pad. These steps are taken in order for us to fulfill our mission, which is to provide useful services for all users.
To sum up, what BingX has gone through is an illustration that they are willing to trust people in a transparent manner when dealing with cryptocurrencies, which are characterized by many changes. As the platform continues to flourish with time, users should anticipate wider reachability and fun-filled inventions as well as teaming up with others within their sight too, so keep watching out for other interesting things that might come about in relation to it while shaping up futures on crypto trading at BingX.
