How to Create a Presale In 10 Easy Steps [GUIDE] ?

Here is a simple guide on how to create a cryptocurrency presale in easy steps. Discover post presale actions to make you project succeed in the crypto market.
By Neeti Ash coingape-authors
November 13, 2025

Crypto presales are the initial stages of a project aimed at crowdfunding. Here are a few simple steps to create a presale. Cryptocurrency is the world of big ideas and even bigger possibilities. However, to get a concept turned into a real, funded project, a presale that is barely funded is usually the starting point. This kind of early-stage financing allows the crypto startups to start raising money, assessing market interest, and making sure they have a strong supporter base, before hitting the open market.

Are you considering starting your own token, and you are not sure where to begin? Then read on, and this guide will show you the steps that you should take. You are a builder? A founder? Are you just curious how this all happens? Well, this is your roadmap to starting successful presales.

10 Easy Steps to Create a Presale

Step 1: Presale Platform Selection

You can’t just list your token anywhere. You need a platform that matches your needs. Popular options include PinkSale, DxSale, and CoinTool. Compare features before deciding. Look for these features while you select a platform:

dxsale User interface

  • Strong security measures to prevent scams or hacks
  • A user-friendly interface for buyers and your team
  • Integration with wallets and blockchains
  • Clear compliance tools to stay within legal boundaries
  • Reasonable platform fees
  • Tools to help you connect and communicate with your early community

Step 2: Blockchain Network Choice

Then select the blockchain to be the home of your token. This puts an impact on everything up to speed to cost to ecosystem support.
Here are a few options:

  • Ethereum: The most widely used network. Great for compatibility but has high gas fees.
  • Binance Smart Chain (BSC): Faster transactions, low fees and an increasing amount of support.
  • Extremely low about 1/10000th of a pen. Scaling is good, fewer tools than Ethereum.

Choose what your project requires as well as what is expected by your audience.

Step 3: Define Tokenomics and Presale Parameters

presale tokenomics

For example, Your token has to follow a standard that wallets and exchanges recognize.

  • ERC-20: Fungibility tokens, currencies or utility tokens for example.
  • ERC-721 or ERC-1155: Applicable in NFTs and Digital collectibles.

ERC-20 (or the analogous version in another blockchain) becomes the standard when you are launching any cryptocurrency or governance token.

Step 4: Set Presale Rules

Keep the plans simple, evenhanded, and straight forward honest rules create trust. It is now time to lay down the rules, some illustrative rules can be :

  • How are you going to sell tokens and at what price ?
  • Will there be any registration or early bird discounts or bonus alerts for the first sets of participants?

Step 5: Plan Presale Goals

presale goals

How much are you going to raise? Be realistic. Determine the amount of funding that you need depending on the project roadmap. Be sure the funds acquired are sufficient to cover all your MVPs, marketing, and team costs, as well as crypto exchanges listing. You might have to make some changes to goals, as the market condition can significantly differ from that of the presale.

Step 6: Prepare Smart Contracts

Smart contracts are automated blocks of code that execute your presale on-chain. They handle token distribution, funds collection, purchase limits, Lockup and vesting schedules. Engage a skilled developer and have your contracts audited. Your project could crash, or you could lose money due to errors or bugs.

Step 7: Whitelist Investors

You can open your presale to everyone or restrict it to a whitelist. A whitelist is a pre-approved list of crypto wallets addresses that are allowed to participate. Creating a whitelist Block bots from taking over, Enforce limits per user , Create a fair and controlled sale. Tokenization tools like Bitbond let you automate whitelisting, whether you’re collecting emails or verifying users manually.

Step 8: Craft Your Messaging and Launch Timing

People don’t just buy tokens. They invest into stories.Every presale needs to clearly explain:

  • What your project does?
  • Why it matters?
  • What problem it solves?
  • Why your team is the right one to solve it?
  • How early supporters benefit from backing you?
  • Keep the message simple. Talk like a real person. Avoid corporate buzzwords.

Step 9: Engage Communities

Start building your community early. Use platforms where crypto users already hang out. Engaging in Telegram and Discord for real-time conversations with crypto users, Follow reddit for discussions and AMA sessions. Share your project story on X (Twitter), create blogs, and curate videos for project updates and thought leadership. Make people feel like insiders. Be active. Answer questions. Celebrate wins. Share setbacks. Be human.

community

Step 10: Choose the Right Moment

Time is of the essence! Avoid launching your product on a significant holiday or during a market meltdown. Furthermore, it is not advisable to contradict other significant presales. It would be smart to schedule your presale around a milestone. Maybe you’ve announced a collaboration or prepared a demonstration of the product.

Run and Monitor the Presale

Structured Phases

Instead of one big round, split your presale into phases. For example:

  • Early bird round with a large discount
  • Mid-round with a smaller bonus
  • Final round at full presale price

This rewards early commitment and creates urgency as each round fills up.

phases

Track Progress Transparently

Keep buyers in the loop. Show presale buyers how much money has been raised, how many tokens are left, how much time is left clearly on transparent.

raised

Trust is built with real time dashboards. They also challenge the fence-sitters into taking the step before it’s too late. In case no counter is provided by your presale platform, you can make an easy tracker on your site or in some channels with a community.

Post‑Presale Actions

Handle Funds and Liquidity

Once your presale ends, it’s time to deliver. Here’s what needs to happen:

  • Allocate funds to development, marketing, and growth
  • Lock a portion of liquidity if you’re launching on a decentralized exchange
  • Finish preparations for token listing

Liquidity locking shows you’re not planning to pull out and vanish. It builds investor confidence and stabilizes price post-launch.

Deliver on Commitments

Now that people have put money into your project, it’s your job to follow through. Keep delivering product updates timely. Hit your roadmap milestones, Stay active in your community, Communicate openly and often , resolve your buyers quries at the earliest possible to keep the trust among . And that’s how you build long-term support and trust. If you vanish after the presale, the community will vanish with you.

Conclusion

Issuing a presale of crypto tokens is not only an immediate source of money. It entails working together to produce something tangible with people who share your vision. That being said, make sure you understand why you are taking each step. 

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Neeti is a crypto content writer with over eight years of industry experience. She has been at the forefront of the blockchain revolution, covering everything from market trends and token launches to regulatory developments. In addition to helping numerous leading crypto platforms and startups grow, she most recently helped create certification programs for the reputable certification platform Blockchain Council. She has been a ghostwriter for Cryptonews - helping them communicate complex Web3 concepts to crypto enthusiasts across the globe. Her diverse portfolio includes technical analysis, listicles, education guides, and white papers—everything written with clarity, authority, and precision. She is a self-taught writer who has, over the years, earned reader credibility by consistency, deep commitment to quality, and research-based insights. Her writing pieces speak volumes of her mission to empower readers with accurate, actionable, and accessible information in the dynamic world of crypto and blockchain.
The presented content may include the personal opinion of the author and is subject to market condition. Do your market research before investing in cryptocurrencies. The author or the publication does not hold any responsibility for your personal financial loss.