Elon Musk Successor Shills Twitter, is ‘Threads’ Closing in?
The launch of Meta’s new app, Threads, seems to have rattled Twitter for a second as Linda Yaccarino, the media veteran who succeeded Elon Musk as the Chief Executive Officer (CEO) of the blue-bird app recently shilled the app.
Twitter Cannot be Duplicated, Yaccarino Says
The Twitter CEO said everyone’s voice mattered on the social media platform and acknowledged the part which every user played in the development of the app.
“Whether you’re here to watch history unfold, discover REAL-TIME information all over the world, share your opinions, or learn about others — on Twitter YOU can be real,” she said.
On Twitter, everyone's voice matters.
Whether you’re here to watch history unfold, discover REAL-TIME information all over the world, share your opinions, or learn about others — on Twitter YOU can be real.
YOU built the Twitter community. 🙏👏 And that's irreplaceable. This…
— Linda Yaccarino (@lindayacc) July 6, 2023
Additionally, Linda declared that the app has often been imitated but in the end, noted that the “Twitter community can never be duplicated.”
Threads, the text-based app which is now Twitter’s closest rival was launched earlier as reported by Coingape after it was announced earlier by Mark Zuckerberg. It was described as a “separate space for real-time updates and public conversations”.
Threads relies on users’ Instagram credentials, hence, user’s existing usernames and verification status are passed on to the new app.
Just like Twitter, the new app supports text, pictures and videos for up to 5 minutes. Instead of ‘retweets’ on Twitter, Threads supports ‘reposts’ and quote posts.
Elon Musk Places Numerous Restrictions on Users
Noteworthy, the app is coming in the middle of a chaotic moment for the Elon Musk owned app. There has been some recent policy change on Twitter app including requiring users to log in to read tweets, introducing limits on viewing tweets, and restricting access to other products for unverified users. Particularly, the social media platform restricted TweetDeck to only verified users.
Verified accounts are permitted to read 10,000 posts per day, unverified accounts only 1000 posts, and new unverified accounts are limited to 500 posts.
According to Twitter Business, all these policy changes are aimed at removing spam and bots from Twitter. Elon Musk has received several backlash for this change. In the heat of the criticism from users, Yaccarino explained that such big moves were necessary to strengthen and improve the platform.
The coming of Meta’s Threads amidst this unsettled chaos is likely to impact Twitter’s usage. Based on data from certain sources, within 7 hours of the launch, Thread had already boarded over 10 million users.
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