Elon Musk Woos Users to Twitter Blue

Tesla boss Elon Musk, who used to be Twitter’s Chief Executive Officer (CEO) before passing the baton to Linda Yaccarino, is trying to woo Twitter users into subscribing to the Twitter Blue package. 

According to Musk, many accounts on the blue-bird app platform can earn thousands of dollars per month in advertising revenue sharing if they become verified subscribers. To subscribe to this package, interested users are required to pay $7 per month in an annual plan.

Elon Musk Introduces Twitter Blue Subscription Fee

Since he acquired Twitter, Musk has implemented a number of changes including some policy adjustments. Twitter Blue tick was initially reserved for journalists, celebrities, brands, government establishments and companies after they have been verified. However, the billionaire started a system where anybody can get the blue tick so long as they can pay for it. 

While Android users are required to pay $8 per month, iPhone users are billed to pay $ 11 every month.

The difference in subscription fees is because Apple takes 30 percent revenue from the iOS App. Some of the perks of subscribing to this plan are a blue checkmark after verification, edit tweets option, 1080P video upload, and reader mode. On the other hand, business accounts get a golden official label while government accounts get a grey checkmark. 

According to Twitter, “Subscribers will be able to change their handle, display name or profile photo. But if they do, they will temporarily lose the Blue checkmark until their account is reviewed again. It was later shelved after several fake accounts surfaced on the platform, copying brands and celebrities.”

Netizens Migrate to Meta’s Threads

Some of these changes including the recent rate limit on viewed posts have pushed some netizens to migrate to Threads, a newly launched app from Meta Platforms. Threads came with a rush and garnered more than tens of millions of users in less than 3 days of its launch. 

Twitter has expressed some concerns about the launch of Threads and has been threatening to sue. 

A letter sent by Quinn Emanuel, trial lawyers representing X Corp, to Mark Zuckerberg implied that Meta has “engaged in a systematic, willful and unlawful misappropriation of Twitter’s trade secrets and other intellectual property.” 

Should this Copyright issues remain unaddressed, Musk and his lawyers are threatening to go to court.