News

Breaking: Ferrari Now Accepts Crypto Payments With BitPay For Car Purchases

Ferrari accelerates into the crypto world, allowing its customers to purchase luxury vehicles with cryptocurrencies.
Published by
Breaking: Ferrari Now Accepts Crypto Payments With BitPay For Car Purchases

The leading luxury sports car manufacturer Ferrari is putting the pedal to the metal on cryptocurrency acceptance. According to a recent report, the company is now allowing customers in the United States to purchase their high-end vehicles using crypto like Bitcoin and Ethereum. In addition, Ferrari plans to expand this payment option to European markets in the near future following strong demand from its clientele.

Advertisement

Ferrari Accepts Crypto As Payments

Ferrari, known for its high-performance vehicles, has made a strategic move to embrace cryptocurrency payments. Recently, the company has initiated the acceptance of digital currencies like Bitcoin, Ethereum, and the popular stablecoin, USDC in the U.S. Notably, this decision comes in response to growing requests from their wealthy customers, including both crypto-savvy investors and more traditional buyers looking to diversify their portfolios.

Meanwhile, the Chief Marketing and Commercial Officer of Ferrari Enrico Galliera said that this shift toward cryptocurrency payments aligns with the company’s commitment to carbon neutrality by 2030. In addition, he mentioned that cryptocurrencies have made strides in reducing their carbon footprint through software improvements and the use of renewable energy sources.

Ferrari is now looking to cater to a broader audience and connect with potential customers who might not have considered owning the brand’s car before. However, Galliera did not specify the exact number of cars Ferrari plans to sell through cryptocurrency transactions. Still, he highlighted the robustness of their order portfolio, with bookings extending well into 2025.

Also Read: SOL Price Shoots Over 4% As Solana Foundation Offers $400,000 Bounty

Advertisement

What’s Next?

BitPay, one of the leading cryptocurrency payment processors, has been chosen for Ferrari’s U.S. rollout. The report suggested that BitPay will immediately convert cryptocurrency payments into traditional currency to protect both dealers and the company from the volatility of digital assets.

Meanwhile, the move to accept cryptocurrency payments aims to offer a seamless experience to Ferrari’s clientele, who will not incur additional fees or surcharges when using cryptocurrencies for purchases.

In addition, the luxury carmaker plans to extend its cryptocurrency payment scheme to European markets by the first quarter of the next year and later to regions where cryptocurrency usage is legally accepted. Notably, Ferrari’s largest market is Europe, the Middle East, and Africa (EMEA), which accounted for about 46% of their car shipments in the first half of this year.

Ferrari’s embrace of cryptocurrency payments demonstrates a growing trend among established companies to cater to the evolving preferences of their customers and tap into the digital finance world.

Also Read: Odds Of Spot Bitcoin ETF Approval By US SEC Rises Above 90%, Bloomberg

Advertisement

Share
Coingapestaff

CoinGape comprises an experienced team of native content writers and editors working round the clock to cover news globally and present news as a fact rather than an opinion. CoinGape writers and reporters contributed to this article.

Published by
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Recent Posts

  • News

Will Bitcoin Rally as JPMorgan Tips Fed To End QT at FOMC Meeting?

Bitcoin traders are turning their attention to this week’s Federal Open Market Committee (FOMC) meeting.…

October 26, 2025
  • News

White House Crypto Czar Backs Michael Selig as ‘Excellent Choice’ To Lead CFTC

White House crypto czar David Sacks has shown his support for Donald Trump's nomination of…

October 25, 2025
  • News

Ripple Explores New XRP Use Cases as Brad Garlinghouse Reaffirms Token’s ‘Central’ Role

Crypto firm Ripple has revealed that it is exploring new ways to use XRP within…

October 25, 2025
  • News

Kyrgyzstan Adds Binance Coin (BNB) to National Crypto Reserve, CZ Confirms

Kyrgyzstan has made a significant move in the adoption of digital finance. It has now…

October 25, 2025
  • News

Ripple-Backed Evernorth Grows XRP Treasury to $1B Ahead of Nasdaq Listing

Ripple-backed Evernorth's XRP treasury has grown to $1 billion just days after the company announced…

October 25, 2025
  • News

Trump Tariff Tensions Ease as U.S. and China Hold Positive Trade Talks Ahead of Oct 30 Summit

In fresh developments, the United States and China’s trade teams have commenced negotiations on the…

October 25, 2025