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Polygon Labs announced on Thursday that Indian e-commerce company Flipkart plans to integrate its CDK-deployed Layer 2 chain to boost FireDrops, its Web3.0 loyalty program that was launched a few months ago.
Flipkart hinted at the alliance during Polygon Connect India.
Building on the Flipkart Milestone
Since its launch, the FireDrops Web3.0 loyalty program has attracted more than 3 million active wallets, marking a significant milestone for the crypto-friendly organization. A significant percentage of Flipkart and FireDrops users are females as they are generally known to have a shopping habit.
The new development with Polygon is targeted at building an Ethereum-based zero-knowledge (ZK) L2 network that will facilitate future growth. By utilizing Polygon CDK, developers get to easily design and launch their ZK L2 applications on the Ethereum network. Top projects like OKX, Canto, Astar, Canto, and IDEX are currently exploring the Polygon CDK tech stack.
Per the published statement by Polygon, “FireDrops envisions a future where a loyalty layer allows users who have a track record with a brand to unlock larger rewards, get early access to discount pricing for products in high demand, and allow for more interesting and creative ways for users to earn rewards from their favorite brands.”
As part of the benefits of this alliance with a bespoke blockchain, Flipkart gets to offer its customers a wide suite of customized services including a fine-tuned onboarding experience, dedicated blockspace, and low transaction fees.
Aligning With Digital Innovation
The popular e-commerce marketplace collaborated with a comprehensive customer relationship-building platform known as Hang, to debut FireDrops 2.0 on the Polygon blockchain earlier in the year. Markedly, the loyalty program was designed to revolutionize users’ attitudes toward brands during their online shopping journey.
The rewards and incentives, which are mostly in the form of Non-fungible tokens (NFTs), were introduced to boost users’ motivation, engagement, and loyalty.
Ultimately, the Flipkart loyalty program aims to improve traditional customer experience in the marketplace.
“By integrating web3 and NFTs into brand loyalty programs, we are revolutionising brand marketing, storytelling, and customer engagement,” Naren Ravula, VP, Head of Product Strategy and Deployment at Flipkart said.
Polygon is also helping Starbucks align with digital innovation with a related Web3.0 loyalty program dubbed Odyssey.
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