The fourth-largest meme coin by market capitalization Floki Inu has unveiled a strategic partnership. The campaign starting today aims to boost adoption for Floki through a strategic marketing campaign with Binance Pay that rewards users.
Users who purchase at least $1 worth of goods using FLOKI through Binance Pay from any eligible Binance Marketplace merchants will be rewarded with cashbacks, as per the announcement.
Binance Pay will support the marketing campaign on multiple channels including the Pay homepage, social media, and others. Binance and Floki will also announce and feature this campaign on their social media, Floki Inu team announced on Twitter.
The strategic partnership aims to enhance the token’s utility through Binance Pay along with providing more exposure to the 4th largest meme coin by the market capitalization.
Floki team also announced a collaboration with one of the world’s leading e-commerce giants, AliExpress. The integration through Shopping.io will give Floki exposure to over billions of people in over 200 countries to purchase over 100s of millions of products available on AliExpress.
The news of integration and Binance partnership comes nearly a month after the world’s largest cryptocurrency exchange by trading volume announced the listing of the Doge-inspired memecoin.
Floki registered a spike in its price earlier this month after the team behind the meme coin announced sponsoring the TTF World Championships 2023. The games aired on China Sports TV (CCTV5), with Floki making an appearance and reaching an audience of over 970 million people.
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