Franklin Templeton CEO Reveals Firm’s Blockchain Strategy Beyond Bitcoin ETF

Jenny Johnson, the Chief Executive Officer (CEO) of Franklin Templeton Investments, one of the biggest asset management firms in the world has revealed the firm has more customized interests in blockchain innovations beyond Bitcoin.

Franklin Templeton Eyeing Tokenization Beyond Bitcoin ETF

Despite being in the race for Bitcoin spot Exchange Traded Fund (ETF) Johnson revealed at the Fortune Global Forum in Abu Dhabi that the company is getting increasingly interested in tokenization in the broader financial industry.

Johnson identified the clear parallel between Bitcoin and the true potential of blockchain technology in democratizing the financial market. With blockchain, Johnson affirmed the ease of fractionalizing ownership of assets and transactions to make them faster and ultimately cheaper.

The tokenization potential spells a positive opportunity for Franklin Templeton and the firm has been harnessing this potential in the past few years. With the creation of a tokenized money market, Johnson is leading the company to build better on the prospects of atomic settlements.

Franklin Templeton puts its money where its mouth is, a trend that was seen when the firm filed its Bitcoin spot ETF application in September. As one of the top contenders for the products, the United States Securities and Exchange Commission (SEC) recently requested for public feedback on the company’s filing, a move that sends a positive signal to the public.

While the Franklin Templeton boss is positive about the impact Bitcoin ETF will have on the company’s position, she also reiterated the readiness to continually embrace new Blockchain innovation and evolve in tandem with the broader industry.

Blockchain is Evolving in a Unique Way

Blockchain technology solves many problems in the world today even though innovators in the industry are quite focused on its impact on the financial ecosystem.

In a bid to capture the most important aspects of the digital landscape, most blockchain protocols are beginning to embrace Artificial Intelligence (AI) related products. From Cardano welcoming Girolamo, its first AI Chatbot to the plans by Ethereum co-founder Vitalik Buterin to harness SoulBound Tokens for new use cases, the list of ways crypto is evolving is growing long.

One clear projection, however, is that the potential approval of a Bitcoin ETF can spark an influx of funds that will usher in all of these ambitious milestones and more.