Gartner: 5% of Business Executives Intend to Invest in Bitcoin as a Corporate Asset

Published by
Gartner: 5% of Business Executives Intend to Invest in Bitcoin as a Corporate Asset

Gartner, a renowned global research group recently conducted a survey of business executives about their interest in Bitcoin a rapidly growing choice of investment of executives and institutions. The survey result showed that nearly 5% of the surveyed Business executives were ready to invest in Bitcoin as a corporate asset.

The survey was conducted on the heels of the growing interest of institutions as well as retail traders that have led to bitcoin adoption by the likes of BNY Mellon, America’s oldest custody bank, and Microsoft, the largest payment processing giant. Last week was seen as quite an eventful week for bitcoin adoption as not only Tesla made $1.5 billion bitcoin purchase, but the likes of Twitter, Uber, JP Morgan, and few other multinational billion-dollar firms expressed they are considering using Bitcoin in their operations either as a form of payment or treasury reserve asset.

Advertisement

Bitcoin Volatility Still a Concern

Although the poll results reflect that 5% of the surveyed executives would invest in bitcoin as a corporate asset, however, a majority of the surveyed executives still showed reservation towards the digital asset owing to its high volatility. In fact, a total of 16% showed definitive interest in buying the top cryptocurrency, however, they said they were in no hurry to implement it, as one executive said,

“It’s important to remember this is a nascent phenomenon in the long timeline of corporate assets. Finance leaders who are tasked with ensuring financial stability are not prone to making speculative leaps into unknown territory.”

The price volatility topped the list of risks that these business executives showed reservation against the top cryptocurrency followed by concerns over its slow adoption rate and then regulatory concerns.

The survey of the business executives comes at a time when Bitcoin has surpassed $50,000 price to create another all-time-high as many analysts are sure that the current bull run is more of a supercycle than another bull rally. The fact that bitcoin has continued its rise for nearly 4 months and still shows no signs of slowing down is a clear evidence that the top cryptocurrency can very well touch the price figure of $100,000 by the end of the year.

Advertisement

Share
Prashant Jha

An engineering graduate, Prashant focuses on UK and Indian markets. As a crypto-journalist, his interests lie in blockchain technology adoption across emerging economies.

Published by
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Recent Posts

  • 24/7 Cryptocurrency News
  • Bitcoin News

Michael Saylor Credits Bitcoin for Strategy’s Outperformance Over ‘Mag 7’ Stocks

Michael Saylor has once again highlighted Bitcoin’s growing dominance. In a recent post, he showed…

September 14, 2025
  • 24/7 Cryptocurrency News

XRP Overtakes Shopify, Verizon, Citigroup in Market Value as Price Eyes $6

XRP has outperformed the market values of Shopify, Verizon, and Citigroup and established itself as…

September 14, 2025
  • 24/7 Cryptocurrency News

Altcoin Season Index Hits New High As ETH, SOL, DOGE, and XRP Rally

The crypto market has entered the altcoin season with the index jumping to 84. The…

September 14, 2025
  • 24/7 Cryptocurrency News

‘Huge Breakthrough,’ Peter Brandt Says as Dogecoin Reclaims $0.30 Ahead ETF Launch

Veteran trader Peter Brandt has given his take on the current Dogecoin rally, with the…

September 13, 2025
  • Bitcoin News

Bitcoin Bull Cycle Could Extend To 2026, Arthur Hayes Predicts

BitMEX co-founder Arthur Hayes has given his opinion on how long the Bitcoin bull cycle…

September 13, 2025
  • 24/7 Cryptocurrency News

CZ Urges Banks to Adopt BNB as Analyst Predicts $1,300 Price Target

Binance founder Changpeng Zhao urged banks to adopt BNB after the token’s valuation surpassed Union…

September 13, 2025