Google Updates Crypto Ads Policy, Here’s What Changes

In a move aimed at refining its advertising policies, Google recently announced updates to its crypto ads policy, specifically targeting Cryptocurrency Coin Trusts. 

The Google’s New Certification Demands

These changes, set to take effect on January 29, 2024, aim to provide users with more reliable information and protect them from potential risks associated with cryptocurrency investments. The updated policy specifically targets advertisers offering Cryptocurrency Coin Trusts in the United States. 

To run the crypto ads for these products, advertisers must now adhere to specific requirements and obtain certification from Google. This certification process is designed to ensure that advertisers meet certain standards, enhancing the overall quality and trustworthiness of cryptocurrency-related advertisements on the platform.

According to the announcement, advertisers must ensure that their Cryptocurrency Coin Trusts do not have any issues and that their operations comply with Google’s standards for financial products. Additionally, the certification process will likely include a positive checkmark icon, indicating that the advertiser has met Google’s requirements and is approved to run crypto ads for Cryptocurrency Coin Trusts.

While the changes are specific to the United States, Google reminds advertisers that they are expected to comply with local laws in any region where their ads are targeted. This ensures a global policy application, and all accounts advertising Cryptocurrency Coin Trusts will be subject to these regulations.

Google’s Crypto Ads Policy Extends to NFTs

It is worth mentioning that Google has earlier adjusted its policies regarding the advertisement of blockchain-based games involving Non-Fungible Tokens (NFTs). The new policy allows advertisements for NFT games that do not promote gambling-related content. Advertisers, however, must fulfill specific requirements and obtain certification to run these ads.

For ads promoting gambling-related content integrated with NFTs, advertisers will need certifications compliant with Google’s Gambling and games policy. This additional crypto ads measure highlights Google’s commitment to responsible advertising, ensuring users are not exposed to potentially harmful content.

As Google continues to evolve its services, it’s gearing up for the launch of its new multimodal Artificial Intelligence (AI) model named Gemini. The model comprises three different sizes which include Gemini Ultra, Gemini Pro, and Gemini Nano, designed for specific tasks and mobile device functions.