Just-In: VISA Launches Cryptocurrency Financial Advisory Arm For Institutions

Published by
Just-In: VISA Launches Cryptocurrency Financial Advisory Arm For Institutions

VISA, the payment processing giant has launched its cryptocurrency financial advisory arm for institutions, in a bid to expand its crypto-focused services. The crypto advisory services would be housed within the consulting and analytics division and it would help Visa clients to navigate their way through the vast crypto space.

Visa said the crypto advisory group would help financial institutions, retail giants, and other businesses in their crypto venture, be it rolling out crypto features or exploring the popular Non-Fungible Tokens (NFT). The payment processor also revealed that American bank UMB has become its first client and they are already using its crypto advisory services.

Nikola Plecas, Visa’s European crypto lead said:

“Crypto for us is a huge new vertical and growth opportunity. And we will be continuing to focus on growing this business moving forward,”

Advertisement

VISA Processed $3.5 Billion in Crypto Payments

Visa has come a long way from blocking crypto transactions on its platform up to 2019 and now trying to become a leading payment processor in the crypto market. The payment gateway giant processed $3.5 billion in crypto-linked transactions on its network from Oct. 1, 2020, to Sept. 30, 2021.

Earlier in the first quarter of 2021, Visa has said that it would focus on becoming the largest gateway for crypto in the coming future. Apart from offering customers and merchants to accept crypto payments, the payment processor is now looking to venture into the NFT world as well. Visa paid $150,000 for the popular NFT collectible crypto punks.

Cuy Sheffield, head of the crypto at Visa had said:

“We think that NFTs are going to play a really important role in the future of retail and social media, entertainment and commerce. So we wanted to understand firsthand what it takes to acquire, custody, and interact with an NFT. We’ve worked with Anchorage to do this so that we can build the expertise and be better positioned to help clients navigate this space.”

The new crypto advisory group would also offer its services for NFT lunches and use them for brand promotions.

Advertisement

Share
Prashant Jha

An engineering graduate, Prashant focuses on UK and Indian markets. As a crypto-journalist, his interests lie in blockchain technology adoption across emerging economies.

Published by
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Recent Posts

  • News

First Spot XRP ETF Hits Milestone as CME Flags Institutional Interest

Institutional momentum in XRP is accelerating as the first U.S. spot XRP ETF ($XRPR) reached…

October 25, 2025
  • Price Analysis

Can Hype Price Hit $50 After Robinhood Listing?

HYPE, the native token of the decentralized exchange Hyperliquid, has witnessed a notable price surge…

October 24, 2025
  • News

XRP News: Ripple Unveils ‘Ripple Prime’ After Closing $1.25B Hidden Road Deal

In the latest XRP news, Ripple has introduced 'Ripple Prime,' which it plans to integrate…

October 24, 2025
  • News

Traders Price In Two More Fed Rate Cuts This Year After Soft Inflation Data

Traders are betting on the FOMC to make two more rate cuts this year following…

October 24, 2025
  • News

Crypto.com Joins Ripple in Banking License Bid Amid Industry Push for Market Structure Bill

Crypto.com has submitted an application with the U.S. National Trust Bank Charter. It aims to…

October 24, 2025
  • Bitcoin News

Breaking: U.S. CPI Comes In Lower Than Expectations, Bitcoin Rises

The U.S. CPI inflation data came in below expectations, increasing the odds of two more…

October 24, 2025