Nasdaq-Listed Webus Adopts XRP in New Tokenized Reward Platform, Eyes $20B Loyalty Market

Nasdaq-listed Webus has announced plans to integrate XRP settlement into its upcoming tokenized travel rewards exchange. This is in a bid to position itself in the $20 billion loyalty market.

Webus Targets Loyalty Market With XRP-Powered Tokenization

Webus International unveiled its plan for a blockchain-driven loyalty exchange platform that enables travelers to redeem and convert points across airlines, hotels, and mobility networks. The initiative will use XRP stablecoin settlement to enhance cross-border liquidity, transparency, and interoperability.

In a recent post on X, crypto lawyer Bill Morgan shared that they had filed with the SEC to establish the tokenized travel reward exchange platform.  

According to Webus CEO Nan Zheng, the project’s goal is to unify the global loyalty landscape.

 “Our mission is to unlock real liquidity in the loyalty market. By using XRP settlement, we can make reward redemptions instant, borderless, and cost-efficient,” Zheng said.

The platform’s rollout will occur in phases, pending regulatory approval. Pilot programs are already under evaluation in North America and Asia. Webus expects that once adoption grows, the service will expand globally, connecting reward systems under a single interoperable network.

This latest announcement follows Webus’s previous SEC filing in partnership with Samara Alpha Management LLC. They outlined plans to manage up to $300 million in the Ripple token as part of its treasury operations.

This is in line with a more general change in the industry as businesses incorporate the token into their holdings. New data shows that XRP treasuries have now collectively surpassed $11.5 billion.

Ripple’s Ecosystem Gains Ground as Institutional Adoption Rises

The firm’s adoption of the roken adds momentum to the digital asset’s expanding real-world utility. The move coincides with new developments across the XRPL ecosystem. 

For instance, the ledger team launched the Multi-Purpose Token (MPT) standard. This protocol helps tokenize real-world assets without needing complicated smart contracts. It includes features for compliance, such as identity verification (KYC) and anti-money laundering (AML) controls.

Meanwhile, Ripple is now focusing on stablecoins and tokenized assets as key uses for institutional DeFi. The XRPL has processed over $1 billion in stablecoin transactions each month and is ranked among the top ten blockchains for tokenizing real-world assets.

Institutional interest in the token has also grown. Over the past 18 weeks, XRP recorded $61.6 million in investments, despite wider market downturns. 

The CME Group also introduced micro futures and options products for Solana and the Ripple coin.  This represents yet another significant turning point in the growing institutional adoption of the token.