Meta Earth is already proving itself to be one of the most philanthropic blockchain projects to have emerged from the ecosystem. And that proof did not emerge as a standard vision, but an actual event that pushed the project to stay true to its claims.
This happened as part of Meta Earth’s “From E to Emergency” campaign, which involved the project’s community members offering essential aid in Davao and Cebu.
This approach to handling a double humanitarian crisis in record time has already set a benchmark for what could happen in the future.
Initially, the team’s goal was to focus on the communities in southern Luzon and Mindanao, as both regions were reeling from the October earthquakes. However, a major event struck as soon as the mission started. Typhoon Kalmaegi emerged to cut through the Visayas region, creating a national state of calamity that needed to be dealt with as soon as possible.
The hardest hit by the event was Cebu, which was also coincidentally the team’s second stop.
Talking about the scene, Irene Guarnieri, Meta Earth’s official representative, described the environment as one of complete and total devastation. The roads from the airport were full of wrecked homes and the cries of people who had just lost their livelihoods.
The Meta Earth team got into action here, demonstrating its commitment to the cause. Thanks to the aid of the local NGO One Race for Filipino Services and Meta Earth’s own “From E to Emergency” campaign, which received support from global “E” gestures, they sprang into action to reach thousands of affected families.
It was a very grounding experience for Guarnieri, who admitted getting swept by emotions as she encountered individuals who were still smiling despite losing everything.
“We chase comfort and success, forgetting that the real lesson is in connecting and realizing how privileged we are,” she added, describing the emotional shift this moment caused for her and the team.
The makers of the project attribute the disaster relief’s success to how the entire campaign was mobilized. It focused on a “zero barrier model” through the #ShowTheEforPH campaign.
The campaign itself had a simple premise with a simple call to action: posting a simple E gesture on social media. What followed later was a flurry of “E” gestures posted by people from around the globe, regardless of their financial background.
The focus of the campaign was not a simple matter of monetization, but to create a wave of “digital empathy” and push it forward.
This led to a human-to-human connection that Meta Earth’s Global UBI Initiative facilitated. It meant that even those who were not in a position to donate could still provide tangible aid to others. This gives Meta Earth the potential to become a leading new crypto asset.
The entire campaign proved to be a demonstration of what the hybrid model proposed by Meta Earth’s Global UBI Initiative could provide. This has led to the creation of the blueprint of a “philanthropic operating system.” According to the project developers, the evolution has just gained ground.
The overall mission of Meta Earth is to create an ecosystem of sustainable empowerment, and not just temporary aid. Meta Earth aims to develop a community of 200 members, selected from the most impacted families from Davao and Cebu, and have them participate in a dedicated training initiative.
These families will act as “seed users” and will receive training on activating their digital identity. This will then lead them to collect their basic daily income on an unconditional basis. The campaign will also focus on creating ways to enhance their earnings.
Due to the nature of the project, it has indirectly been supporting the environment, making it a suitable, eco-friendly crypto to invest in.
The handling of the recent disaster relief by Meta Earth has allowed the project to demonstrate its core blueprint in action. And the Global UBI Initiative has now proven that it is a tangible process to handle disaster relief that can not only provide temporary aid, but also empower.
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