TokenFi Launches Nationwide Branding Campaign in Italy Ahead of the 2026 Winter Olympics

Miami, Florida, USA, January 23rd, 2026, Chainwire – TokenFi, a next-generation platform focused on the tokenization of real-world assets and digital economies, has launched a large-scale branding and awareness campaign across Italy ahead of the 2026 Winter Olympics.

The four-week initiative, set to begin on Jan. 26, is strategically timed to reach a global, high-net-worth audience traveling to Italy for the Games. 

As part of the campaign, TokenFi has secured a full digital arrivals takeover at Venice Marco Polo Airport, a key international entry point for Olympic visitors, alongside two fully wrapped trams operating throughout central Milan.

Reaching a premium global audience

The Winter Olympics attract a broad international crowd, including professionals, athletes, and spectators, many of whom are increasingly interested in blockchain and digital asset technologies.

With passenger traffic across Italy’s airports and public transport networks expected to rise sharply during the Olympic period, TokenFi aims to place its brand in front of millions of international travelers aligned with the future of tokenized assets.

At Venice Marco Polo Airport, immersive digital displays will introduce TokenFi to visitors as soon as they arrive, positioning the brand prominently during one of Italy’s busiest travel seasons. In Milan, the fully wrapped TokenFi trams will run along major routes, acting as mobile billboards across Italy’s financial and cultural hub.

Crypto brands move into the physical world

For the wider crypto industry, the campaign reflects a shift in how blockchain companies approach brand building. Instead of relying exclusively on digital-first channels, TokenFi is establishing a presence in high-visibility, real-world locations.

This strategy has been led by TokenFi and Floki, both of which have placed strong emphasis on mainstream brand recognition as the digital asset sector continues to mature.

“The 2026 Winter Olympics present a rare opportunity to place TokenFi in front of a truly global, highly influential audience,” Pedro Vidal, a TokenFi spokesperson, said. “This campaign isn’t just about visibility, it’s about validating the role of tokenization on the world stage and energizing the crypto community as we enter a pivotal era for Web3 adoption.”

Positioning tokenization on the global stage

TokenFi’s presence across Venice and Milan underscores its ambition to play a leading role in the global tokenization movement. As interest in real-world asset tokenization accelerates among both institutional and retail investors, the company is using the Olympic spotlight to reinforce its brand at the intersection of finance, technology, and global culture.

The campaign will run throughout the Olympic season, maximizing exposure during peak international travel and setting the stage for TokenFi’s next phase of global growth.

About TokenFi

TokenFi is an innovative platform for crypto and asset tokenization, enabling users to launch or tokenize assets effortlessly. TokenFi is committed to revolutionizing the trillion-dollar tokenization industry by offering a user-friendly interface that requires no coding expertise.

Website: https://tokenfi.com 

Twitter: https://twitter.com/tokenfi 

Contact

Community Relations Officer
Pedro Vidal
TokenFi
[email protected]