Pump.fun Rival Zora Rallies Over 30% Following Robinhood Listing

Zora, Coinbase-based creator economy platform, has been listed on Robinhood. This also highlights its increased advantage compared to Pump.fun in terms of its institutional integration and the incentives it offers to creators.

Zora Gains Additional institutional advantage After Robinhood Listing

The listing was confirmed by Robinhood via X. The announcement coincided with an over 35% rise in the price of its native token (ZORA). According to CoinMarketCap data, the token increased to $0.0768, indicating the increasing interest of investors in creator-driven tokens.

$ZORA is now available to trade on Robinhood. pic.twitter.com/ggOw7i2vco

— Robinhood (@RobinhoodApp) October 9, 2025

The Robinhood listing further supports Zora beyond decentralization circles. It may be the next stage of development for the platform. The Web3 creator token could now be sold directly to big retail clients. This is similar to how Toncoin’s listing on Robinhood expanded access to mainstream traders.

With its expansion on Coinbase and Robinhood, Zora connects regulated finance with the decentralized creator economy. Following the integration on Robinhood, Zora can now have access to millions of retail users.

Zora is built on Coinbase’s Base Layer 2 and allows creators to mint, trade, and monetize digital tokens tied to posts or profiles. The project has now surpassed 1.5 million creator tokens and processed more than $420 million in trading volume.

As a creator-economy blockchain platform, Zora is often described as a rival to Pump.fun. With its integration into the Coinbase ecosystem, it has an institutional advantage lacking in Pump.fun.

Zora Reinforces Focus as a Creator-First Alternative to Pump.fun

In contrast to Pump.fun which focuses on speculative meme tokens, Zora gives priority to empowering creators, encouraging them to create tokens with sustainable value. The creators are entitled to half of the trading charges of 1%. By comparison, Pump. fun keeps its own fees so as to purchase more PUMP tokens.

The Base network by Coinbase has also increased the visibility of Zora. This aligns with broader regulatory developments. The SEC permits Coinbase to become qualified custodians for digital assets

The new Base App rebrand incorporated the tokenization system of Zora. Dune figures indicate that the daily token distributions have increased twice. This has placed this platform as a main support structure of social-DeFi creation.

The DEX at Coinbase now supports trading of Base tokens, several of which were developed through Zora. This provides liquidity options that is not available on Pump.fun.

Even though Pump.fun is still larger in terms of revenue, the institutional incorporation for Zora offers it strong long-term prospects. Zora is no longer a niche platform. It has become an innovative content ecosystem that rewards creativity.