Highlights
Bitcoin’s rising popularity in the US has now caught the eyes of Hollywood artists. Renowned rapper Aubrey Drake Graham has released a new single, taking swipes at old rivals, but a bar about Bitcoin has piqued the interest of cryptocurrency traders. Drake’s reference highlights the asset’s price swings amid fresh chatter around a new all-time high (ATH).
Ahead of the release of an upcoming album, Canadian rapper Drake released “What Did I Miss,” a new single addressing fake friends and frenemies. However, a Bitcoin reference in the new song has generated a buzz among cryptocurrency enthusiasts.
At the end of the first verse, Drake describes his plans for revenge as akin to Bitcoin, alluding to its volatility. He suggests that the timeline of his revenge plans can change at will as he plots against friends who betrayed him in his high-profile feud with Kendrick Lamar.
“I look at this sh*t like BTC. Could be down this week, then I’m up next week,” read the lyrics.
Bitcoin has historically had streaks of wild volatility, famously surging from $1,000 to $20,000 and crashing to $3,000 in the 2017 bull run. In 2025, Bitcoin traded between $75K and $111K, showing glimpses of its volatile nature. Experts remain divided over the future of the asset’s price, with projections pointing to lows of $90K and highs $140K, ahead of FOMC and CPI data.
The latest Drake-Bitcoin reference extends the rapper’s affinity with the largest cryptocurrency. Previously, Drake has placed a series of high-profile bets with Bitcoin on Stake, a crypto-gambling platform. Last year, Drake shared a video of Michael Saylor predicting that “Bitcoin will eat gold” to his over 146 million IG followers.
Several Hollywood celebrities have entered the cryptocurrency space, especially by investing in BTC. For instance, American actor and director Ashton Kutcher is one of the earliest proponents of Bitcoin. Former boxing champion Mike Tyson is also an early adopter of BTC. Maisie Williams, known for her role in Game of Thrones, has also expressed enthusiasm for BTC.
Chatter for a new Bitcoin price all-time high has surged in recent weeks, driven by fresh market sentiment outside the Drake buzz. Right off the bat, the odds for a Fed rate cut have risen in July, triggering the belief of an imminent rally for the top crypto.
Frenetic acquisitions by Bitcoin treasury companies are also stoking the belief in new highs for the asset. Led by Strategy, the companies are increasing their activity levels in the space, with DDC enterprises securing $528M for Bitcoin treasury.
However, new Bitcoin whales waking up after years have triggered fears of a mass sell-off, but on-chain data has dispelled the sell rumour. At the moment, the largest cryptocurrency is trading at $108K and is only less than 4% away from breaching its previous all-time high of $111,970.
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