Claim BonusRichest Indian Sports League IPL Bars Teams From Crypto Partnerships, Here’s Why
Indian Premier League (IPL), the richest cricket league in the world has barred IPL franchises from associating with crypto companies. The Board of Control for Cricket in India (BCCI) has issued a directive to all IPL teams barring them from signing any sponsorship deals with crypto exchanges. According to a report in ET, two IPL teams have already scrapped their deals with crypto companies and called it a major loss.
“It’s a major opportunity loss. The kind of money they were offering for the main sponsorship was 1.5 times what the current sponsor is paying,” one executive said. “They wanted to build their brand with our association and were ready to pay for that.”
BCCI’s decision to bar crypto advertisements during IPL is primarily because of the lack of regulation in the crypto market. The Indian cricket board also noted that the directive will follow until clear regulations are passed by the government. The decision comes at a time when the Indian crypto bill is scheduled for discussion during the upcoming winter session of the parliament.
IPL Teams Miffed With the Decision
IPL franchises were not happy with the latest directive from the BCCI and pointed towards how ICC events have no such issue. Two major Indian crypto exchanges signed an INR 50 crore deal with the ICC for the advertisement slots.
IPL is the biggest sports league in a cricket frenzy country which sees billions in investment from major brands for advertisements slots. Crypto companies ruled the recently concluded ICC T20 event bagging numerous advertisement slots. CoinSwitch Kuber and CoinDCX run multiple ads during the tournament generating a lot of hype and interest from the public.
This is not the first time when crypto advertisements have come under scrutiny in India. Earlier a PIL filed in the Delhi High Court demanded a ban on misleading crypto advertisements. The Indian high court then ordered standardized disclaimers on crypto advertisements running on Indian TV.
Why Trust CoinGape
CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights Read more… to our readers. Our journal analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Delivered every day.
- Insights that move markets
- 100,000 active subscribers
Related Articles
- XRP News: Ripple Taps Zand Bank to Boost RLUSD Stablecoin Use in UAE
- BitMine Keeps Buying Ethereum With New $84M Purchase Despite $8B Paper Losses
- Polymarket Sues Massachusetts Amid Prediction Market Crackdown
- CLARITY Act: Bessent Slams Coinbase CEO, Calls for Compromise in White House Meeting Today
- Crypto Traders Reduce Fed Rate Cut Expectations Even as Expert Calls Fed Chair Nominee Kevin Warsh ‘Dovish’
- XRP Price Prediction Ahead of White House Meeting That Could Fuel Clarity Act Hopes
- Cardano Price Prediction as Bitcoin Stuggles Around $70k
- Bitcoin Price at Risk of Falling to $60k as Goldman Sachs Issues Major Warning on US Stocks
- Pi Network Price Outlook Ahead of This Week’s 82M Token Unlock: What’s Next for Pi?
- Bitcoin and XRP Price Prediction as China Calls on Banks to Sell US Treasuries
- Ethereum Price Prediction Ahead of Feb 10 White House Stablecoin Meeting
