Super Expensive Super Bowl Crypto Ads Fail Miserably; Was It Worth It?

Published by
Super Expensive Super Bowl Crypto Ads Fail Miserably; Was It Worth It?

The largest U.S. cryptocurrency exchange Coinbase is on top for spending tons of money by the crypto sector on Super Bowl advertising. Coinbase had spent a record sum on Super Bowl advertising.

Cryptocurrency trading platforms were in the news when they appeared for the first time on the star-studded Super Bowl ads. However, the move did not translate into any surge in new app users.

Advertisement

Fall in app store downloads

All the prominent Whigs of the sector, Coinbase Global, FTX Trading, and Crypto.com, featured their advertisements during Sunday’s championship game. However, the exchange and investing platform eToro all saw a fall in U.S. app store downloads over the week before Sunday, according to research firm Apptopia.

Coinbase emerged as the second-highest slot on Apple’s app store ranking of all apps. However, the rank is deduced on least understood factors and analysts believe are based upon usage and velocity of downloads.

Advertisement

Coinbase emerges as the most recognized bank

According to Adam Blacker, vice president of insights at Apptopia, Coinbase was a clear winner in the sector and came out to become the most recognized brand.

Coinbase unveiled a minute-long ad of a blank screen and a moving QR code, prompting viewers to scan the mobile bar code to learn more. The code also offered a giveaway of $15 worth of Bitcoin for new users within 48 hours of the ad airing. Although, as a result, 20 million hits landed on the company’s page, crashing much to the annoyance of new users was not immediately recorded, according to Apptopia, it could still see a boost from Apple’s app store ranking.

The Seattle Times quotes Blacker saying, “Once you hit the top of the app store, it creates this self-fulfilling prophecy. More people today and tomorrow are going to look at the top of the app store, and they’re going to see Coinbase is up there, and they’re going to download it because it’s just in their face.”

In his note, Owen Lau, an analyst at Oppenheimer & Co Inc., said.

 “While Coinbase is one of the largest crypto exchanges in the world, outside of the crypto world, many people still haven’t heard of it; immediately after the release of this ad, there was lots of discussion about this commercial on social media. Some people liked it, and some people hated it. But, we believe Coinbase achieved its mission: getting massive attention.”

The Super Bowl audience is a manifold combination, with about 4 of 10 viewers from the age group of 18 and 49 — a group that comes under the demographic of crypto buyers.

Advertisement

Share
victoria

Victoria is a Nigerian journalist and entrepreneur with a background in Communications. She's interested in writing about Cryptocurrency, Blockchain and Humans. She owns a tad bit of BTC and ETH and her favorite thing to do is sit by the ocean listening to Beyoncé.

Published by
Why trust CoinGape: CoinGape has covered the cryptocurrency industry since 2017, aiming to provide informative insights to our readers. Our journalists and analysts bring years of experience in market analysis and blockchain technology to ensure factual accuracy and balanced reporting. By following our Editorial Policy, our writers verify every source, fact-check each story, rely on reputable sources, and attribute quotes and media correctly. We also follow a rigorous Review Methodology when evaluating exchanges and tools. From emerging blockchain projects and coin launches to industry events and technical developments, we cover all facets of the digital asset space with unwavering commitment to timely, relevant information.
Investment disclaimer: The content reflects the author’s personal views and current market conditions. Please conduct your own research before investing in cryptocurrencies, as neither the author nor the publication is responsible for any financial losses.
Ad Disclosure: This site may feature sponsored content and affiliate links. All advertisements are clearly labeled, and ad partners have no influence over our editorial content.

Recent Posts

  • Bitcoin News

Will Bitcoin Reverse to $115K Max Pain Price amid Crypto Options Expiry Today?

Bitcoin surges above $120K following massive capital inflows into the crypto market in response to…

October 3, 2025
  • 24/7 Cryptocurrency News

Cardano Gets 100 Million User Exposure With Brave Integration, Whales Scoop 70M ADA

Cardano announced its integration with self-custody crypto wallet Brave, which gives native cryptocurrency ADA exposure…

October 3, 2025
  • 24/7 Cryptocurrency News

Japanese Gaming Firm Gumi to Boost Treasury With BTC, XRP After $38M Raise

Japan’s gaming and blockchain leader, Gumi Inc., has revealed plans to strengthen its balance sheet…

October 3, 2025
  • Altcoin News

BNB Leads Crypto Market Rally With Fresh All-Time High, Expert Sees $5000 Upside

BNB, the native cryptocurrency of Binance, has seen a strong 8% upside, hitting a new…

October 3, 2025
  • 24/7 Cryptocurrency News

Billionaire Ray Dalio Calls Bitcoin “Alternative Money” as BTC Profit-Taking Tops $3.7B Amid $120K Rally

Billionaire hedge fund manager Ray Dalio has touted Bitcoin as “alternative money” as it continues…

October 3, 2025
  • 24/7 Cryptocurrency News

Canary Litecoin ETF Delayed Due to Government Shutdown, What’s Next?

The U.S. Securities and Exchange Commission (SEC) has missed its final deadline on the Canary…

October 3, 2025