Just-In: Tom Brady’s NFT Firm Autograph Signs NBA Star Devin Booker

NFT company Autograph, backed by Tom Brady, announced on Friday it has signed a multi-year deal with NBA star Devin Booker.

The Phoenix Suns guard Devin Booker and Autograph will be looking to introduce several NFT collections and experiences under the new partnership. Devin Booker is an MVP candidate for the year 2022, as well as, a possible addition to the All-NBA Team honor.

Autograph Partners NBA Star Devin Booker

NFT company Autograph announces in a tweet on April 15 regarding welcoming NBA star Devin Booker to the family. The tweet reads:

“Stay tuned…we’re working on something big with Devin Book.”

NFL star and co-founder of Autograph, Tom Brady, also welcomed Devin Booker, recognizing the benefits he will bring to the NFT company.

Moreover, the Tom Brady-backed NFT company has partnered with several prominent names in sports, music, and entertainment industries, including golfer Tiger Wood, sprinter Usain Bolt, Olympic gymnast Simone Biles, and singer-songwriter The Weeknd.

Autograph recently raised $170 million in a Series B financing round in January this year. The funding round was led by venture capital firm A16z and Kleiner Perkins. In 2021, the company raised $35 million in the Series A financial round.

The NFT company is committed to helping celebrities in sports, popular culture, and entertainment sell NFTs. The company even has FTX crypto exchange founder Sam Bankman-Fried on its board.

The latest partnership with Devin Booker, as well as, Team Penske, the NTT IndyCar Series, and Indianapolis Motor Speedway will add more brand value and awareness.

Celebrities Jumping into the NFT Space

The popularity of NFTs among celebrities in sports, music, media, fashion, and entertainment fields continues to rise. Recently, several high-profile celebrities such as Justin Beiber, Gwyneth Paltrow, Snoop Dogg, and Ashton Kutcher and companies backed by them invested millions into the NFT payment platform MoonPay.

Celebrities are also creating and selling their NFTs on several NFT platforms or partnering with artists to launch NFTs. In sports, players and sports clubs are selling NFT collectibles and merchandise to increase fan engagement and support.