TRUMP Coin Treasury Adoption Grows as $1.4B Newsmax Launches Monthly Accumulation Plan

The TRUMP coin has continued to attract institutional interest as Newsmax Media revealed plans to purchase the token. They shared that Bitcoin would also be added to their treasury over the next 12 months.

Newsmax Backs TRUMP Coin in Strategic Crypto Reserve

In a recent release, Newsmax, a $1.4 billion company, announced that its board approved a 12-month digital asset accumulation plan worth up to $5 million. The company said the initiative would include regular purchases of Bitcoin and TRUMP Coin, depending on market conditions.

According to Newsmax CEO Christopher Ruddy, Bitcoin has become the “gold standard” of the digital economy, while TRUMP Coin represents a “symbolic and strategic” addition to its balance sheet.

“We are also excited to add Trump Coin to our cryptocurrency plan, as we believe the coin’s value should track the success of the Trump presidency, which so far has been impressive,” Ruddy noted.

Once finalized, the media firm would become the first NYSE-listed company to purchase the TRUMP token officially. They would also join over 100 public firms that already hold digital assets such as Bitcoin on their balance sheets. 

To support this new venture, Newsmax has developed secure custody frameworks and partnered with leading institutional crypto service providers to manage its reserves. The company said its first purchase tranche is expected in the near term. They also shared that future acquisitions will be guided by market and operational factors.

The firm’s move comes after Fight Fight Fight LLC unveiled plans to raise $200 million for a digital asset treasury (DAT) to support the token’s price and liquidity. The initiative could eventually scale to $1 billion.

Separately, GDC Holdings disclosed plans to allocate proceeds from a $300 million stock purchase agreement toward both Bitcoin and official TRUMP tokens.

TRUMP Token Recovers From Market Crash

The President-inspired meme coin plunged from a launch high of nearly $70 to about $5 amid months of selling pressure. However, recent positive developments suggest the token could begin a climb up.

For instance, in August, Canary Capital registered a TRUMP Coin ETF entity in Delaware. Bloomberg’s Eric Balchunas described the filing as a likely precursor to a formal SEC application. This could potentially open the door for institutional-grade exposure to the meme coin.

Adding to the bullish sentiment, President Trump is reportedly preparing to launch an official TRUMP wallet and trading platform. This is designed to support both the token and other cryptocurrencies. The platform is accepting waitlist sign-ups via the TrumpWallet website.

The development aligns with the Trump family’s crypto strategy. Combined holdings in tokens such as TRUMP, WLFI, and MELANIA have now surpassed $1 billion. With Newsmax joining the list of corporations integrating digital assets into their reserves, the token could finally be set for an upward move.